Hometap Expands Home Equity Investment Access Across Five New States as Homeowners Seek Flexible Financing Solutions
Hometap, the Boston-based financial technology company focused on transforming the home equity financing landscape, has announced the expansion of its home equity investment (HEI) product into five additional states: Georgia, Montana, Tennessee, Idaho, and Delaware. The move represents another major step in the company’s mission to provide homeowners with more flexible ways to access the wealth they have built in their homes.
With this latest expansion, Hometap’s home equity solutions are now available in states representing more than half of all U.S. homeowners. The company’s growth comes as more consumers search for alternatives to traditional borrowing options, particularly solutions that provide financial flexibility without adding monthly payment obligations.
Hometap’s expansion reflects a growing demand for new approaches to home financing. Many homeowners have significant equity built into their properties but face challenges when trying to access those funds through traditional products such as home equity loans or home equity lines of credit.
“The demand we see every time we enter a new market is a signal that traditional products have fallen short for too many homeowners,” said Jeffrey Glass, CEO of Hometap. “Over the past two years, nearly 10,000 homeowners from these states came to us looking for a flexible solution, and they’re not alone. There are still millions of people who have equity in their homes but haven’t found a way to access it that meets them where they are. We’re focused on reaching them, one market at a time.”
The company’s latest expansion arrives during a period of changing homeowner needs. Rising household expenses, higher borrowing costs, and economic uncertainty have encouraged many homeowners to look for financial products that provide access to capital without creating additional monthly financial pressure.
According to recent research from Hometap, a significant majority of homeowners are interested in alternatives to traditional home financing options. The survey found that 75% of homeowners want alternatives to traditional mortgages and home equity loans, while nearly 80% believe the process of accessing home equity is outdated and challenging.
The research also found that 87% of homeowners would prefer a way to access their home equity without taking on monthly payment responsibilities. These findings highlight the growing demand for financial products designed around homeowner flexibility and changing financial circumstances.
Accessing home equity through traditional channels can also present challenges. Data from the Urban Institute shows that 35% of all equity-extraction mortgage applications were denied in 2024, limiting options for homeowners who may need access to the value they have accumulated in their properties.
Hometap’s home equity investment model offers an alternative approach. Instead of taking on a traditional loan, homeowners receive cash in exchange for sharing a portion of their home’s future value with Hometap. The structure allows homeowners to access funds while avoiding monthly payments throughout the investment period.
Homeowners can use the funds for a variety of financial needs, including home improvements, debt reduction, major life expenses, education costs, or other personal priorities. The solution provides homeowners with greater control over how they use their equity while maintaining ownership of their property.
Unlike traditional lending products that require regular monthly payments, Hometap homeowners repay the investment when they sell their home, refinance, or settle the investment within the 10-year agreement period. Homeowners also have the flexibility to settle at any time without prepayment penalties.
The expansion into Georgia, Montana, Tennessee, Idaho, and Delaware follows Hometap’s recent introduction of a new pricing structure designed to make its HEI product more transparent and accessible for homeowners. Together, these initiatives represent the company’s continued effort to improve the home equity experience and create solutions aligned with modern homeowner needs.
By expanding into additional states, Hometap aims to reach more homeowners who are seeking alternatives to traditional financing. The company continues to focus on simplifying access to home equity while providing a flexible option for people looking to make better use of one of their largest financial assets.
As homeowner expectations continue to evolve, Hometap’s expansion demonstrates the increasing interest in financial solutions that prioritize flexibility, accessibility, and long-term value. Through its growing footprint and homeowner-focused approach, the company is working to reshape how people think about accessing the equity they have built in their homes.
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