Generational Group Advises Liberty Lawn Sale to Visterra
Generational Group, a leading mergers and acquisitions advisory firm specializing in privately held businesses, has announced the successful sale of Liberty Lawn & Landscaping Inc. to Visterra Landscape Group, a portfolio company of Trinity Hunt Partners. The transaction was officially completed on December 1, 2025, marking a significant milestone for all parties involved.
Liberty Lawn & Landscaping Inc. is a family-owned outdoor services provider known for delivering comprehensive lawn care and landscaping solutions to commercial clients. Over the years, the company has built a strong reputation for reliability, high-quality workmanship, and personalized customer service. Its offerings include a wide range of services such as mowing and edging, landscape design and installation, irrigation system repair, tree care, fertilization, pest control, and field shredding. By tailoring its services to meet the unique needs of each property, Liberty Lawn has established long-standing relationships with clients and positioned itself as a trusted partner in the communities it serves.
The acquisition provides Liberty Lawn with an opportunity to accelerate its growth while maintaining its commitment to service excellence. By joining Visterra Landscape Group, the company gains access to additional resources, operational support, and a broader network that can help expand its capabilities and reach. At the same time, the partnership is structured to preserve Liberty Lawn’s local identity and the qualities that have defined its success.
Headquartered in Rosemont, Illinois, Visterra Landscape Group has emerged as one of the fastest-growing commercial landscaping platforms in North America. The company focuses on partnering with regional service providers to deliver a comprehensive suite of property care services across the United States. These services include landscape maintenance, enhancements, construction, sweeping, portering, and snow and ice management. Visterra’s integrated approach allows it to provide year-round solutions to a diverse client base while maintaining consistent quality standards.
Through a combination of strong organic growth and strategic acquisitions, Visterra has rapidly expanded its footprint across key regions, including the South, Southeast, Midwest, and Northeast. The company currently ranks among the top 30 largest landscape service providers in North America, reflecting its scale and industry influence. A central aspect of Visterra’s strategy is its commitment to supporting partner companies with shared resources in areas such as human resources, sales, marketing, and finance. This centralized support enables local businesses to compete more effectively in their respective markets while continuing to deliver high-quality, personalized service.
Equally important to Visterra’s growth strategy is its emphasis on culture and people. The company prioritizes safety, employee development, and client satisfaction, fostering an environment that values collaboration and long-term relationships. By maintaining an employee-centric approach, Visterra aims to create sustainable growth while ensuring that its workforce remains engaged and motivated.
The acquisition of Liberty Lawn aligns closely with Visterra’s broader expansion strategy. By integrating a well-established and respected regional player into its platform, Visterra strengthens its presence in key markets and enhances its ability to serve clients with diverse needs. The addition of Liberty Lawn’s expertise and customer base further reinforces the company’s position as a leader in the commercial landscaping sector.
Supporting Visterra’s growth is Trinity Hunt Partners, a Dallas-based private equity firm with a strong track record of investing in founder-owned and management-led services businesses. Trinity Hunt Partners follows a collaborative “buy-and-build” approach, providing portfolio companies with strategic guidance, operational resources, and capital to support both organic growth and acquisitions. This approach enables companies like Visterra to scale efficiently while maintaining a focus on long-term value creation.
The transaction was facilitated by Generational Group’s deal team, which played a central role in guiding the process from initial engagement to closing. Michael Goss, Executive Managing Director of M&A for the Central Region, along with Managing Director Andre Farahmandi, led the transaction and ensured a successful outcome. The relationship with Liberty Lawn was initially established by Senior Managing Director DeWayne Nelon and Senior M&A Advisor Mike Moore, whose early engagement helped lay the foundation for the deal.
Leadership from both organizations expressed optimism about the partnership and its future potential. Alan T. Handley, Chief Executive Officer of Visterra Landscape Group, highlighted the significance of welcoming Liberty Lawn into the organization. He emphasized the company’s long-standing reputation for excellence and its role as a trusted service provider over nearly two decades. Handley noted that Visterra is committed to honoring Liberty Lawn’s legacy while supporting its continued growth and development. He also pointed out that the acquisition, combined with Visterra’s recent expansion efforts, strengthens the company’s capabilities and enhances its ability to serve clients more effectively.
From the advisory perspective, Ryan Binkley, Chief Executive Officer of Generational Group, underscored the broader significance of the transaction. He described it as an example of the firm’s commitment to aligning businesses with shared values and strategic objectives. According to Binkley, successful transactions are built on a foundation of collaboration, disciplined execution, and a focus on long-term growth and value creation for all stakeholders.
Overall, the acquisition of Liberty Lawn & Landscaping Inc. by Visterra Landscape Group represents a strategic step forward in the consolidation and expansion of the commercial landscaping industry. By combining Liberty Lawn’s local expertise and customer relationships with Visterra’s national platform and resources, the partnership is well-positioned to deliver enhanced services and drive continued growth.
As the industry continues to evolve, transactions like this highlight the importance of scale, operational efficiency, and strategic alignment. For Liberty Lawn, the partnership opens new opportunities for expansion and innovation, while for Visterra and Trinity Hunt Partners, it reinforces their commitment to building a leading platform in the landscaping services sector.
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