Skimmer Expands into Pool Construction Software Through Two Acquisitions
Skimmer, a leading operating system for pool service and maintenance professionals, has announced the acquisition of Pool Builder Geek and Poologics, two software platforms developed specifically for businesses involved in pool construction. The transactions represent a significant expansion of Skimmer’s offering and mark the company’s entry into the pool construction software market.
The acquisitions are expected to establish the foundation for a broader, connected technology platform designed to support pool professionals throughout the full lifecycle of a project—from initial construction and sales through ongoing service and maintenance.
By bringing Pool Builder Geek and Poologics into its portfolio, Skimmer aims to address a wider range of operational needs within the pool and spa industry. Pool construction companies frequently manage complex processes involving estimates, permits, project schedules, subcontractors, customer communications, budgets and job costing. Many businesses continue to rely on spreadsheets or general-purpose construction software that may not reflect the specific requirements of pool construction.
Skimmer’s expansion is designed to address these challenges with software built specifically for the industry. The newly acquired platforms offer capabilities including estimating, project management, permitting, job costing and customer management. Pool Builder Geek also incorporates artificial intelligence into its platform, including AI-powered visualization tools intended to support the sales and design process.
Jack Nelson, CEO of Skimmer, said the company’s long-term vision is to develop an end-to-end platform for the pool and spa industry. According to Nelson, Pool Builder Geek brings an AI-native technology platform that can evolve rapidly, while Poologics contributes an established software product with a history of serving pool builders.
The combination of the two platforms is expected to accelerate Skimmer’s ability to serve construction businesses while allowing the company to build on its existing position in pool service and maintenance software.
As part of the acquisition, Pool Builder Geek founder Tommy Reynolds will join Skimmer. Reynolds brings extensive experience in pool construction software and will lead Skimmer’s construction strategy and continued investment in technology designed for pool builders.
Reynolds emphasized that specialized software is particularly important for the pool construction sector. Rather than adapting generic contracting platforms to meet the needs of pool companies, Pool Builder Geek was developed around the specific processes involved in selling and constructing swimming pools.
The platform was also designed with artificial intelligence at its core, reflecting the growing role of AI in construction technology. AI-powered visualization and related tools can help pool businesses present concepts to customers, streamline parts of the sales process and improve project planning.
Reynolds said joining Skimmer will provide Pool Builder Geek with additional resources and industry expertise to accelerate its product roadmap. He also highlighted the potential to expand the platform’s capabilities while continuing to focus on the needs of pool builders.
Poologics brings another established technology platform into Skimmer’s growing portfolio. Nate Pruitt, CEO of Poologics, said the company was founded around the idea that pool construction businesses need software designed specifically for their industry rather than generic construction solutions.
According to Pruitt, Skimmer shares that same industry-specific approach through its work in pool service. The combination of the companies is therefore expected to provide pool builders with expanded resources, stronger support and greater opportunities for product innovation.
The acquisitions come as pool and spa businesses increasingly look for technology solutions that can help them improve efficiency and manage increasingly complex operations. Construction companies must coordinate multiple activities throughout a project, from initial customer inquiries and estimates to permitting, scheduling, subcontractor management, material procurement and final project delivery.
Job costing is another critical area for pool builders. Accurately tracking labor, materials, subcontractor expenses and other project costs can help companies maintain profitability and make better decisions. Purpose-built software can provide a more structured approach than spreadsheets and disconnected systems.
Estimating and project management are also central to a pool builder’s operations. Construction projects can involve numerous stages and participants, making visibility and coordination essential. Software designed around pool construction workflows can help companies organize information and maintain consistency as projects move from sales into production.
Skimmer’s entry into this market also creates the potential for greater connectivity between construction and service operations. Once a pool is completed, many customers require recurring maintenance and service. A technology platform capable of supporting both stages could ultimately help businesses manage relationships with customers beyond the initial construction project.
While construction represents a new area of focus for Skimmer, the company said service and maintenance will remain a core part of its strategy. The expansion is instead intended to complement its existing business and extend its reach across the broader pool industry.
The move reflects a larger trend within vertical software, where technology providers are increasingly developing specialized platforms for specific industries rather than relying on generic business applications. For the pool and spa sector, this approach can provide tools that reflect the unique terminology, workflows and operational requirements of the industry.
Through the acquisitions of Pool Builder Geek and Poologics, Skimmer is positioning itself to serve pool professionals across a broader portion of the business lifecycle. The company now has an opportunity to combine its experience in pool service and maintenance with specialized construction capabilities.
The addition of Reynolds and the continued investment in construction technology will be central to this strategy. With Pool Builder Geek’s AI-focused platform, Poologics’ established construction software and Skimmer’s existing service and maintenance capabilities, the company aims to create a more comprehensive technology ecosystem for pool professionals.
Ultimately, Skimmer’s expansion into pool construction represents a strategic step toward its goal of becoming an end-to-end technology provider for the pool and spa industry. By bringing construction and maintenance capabilities under a broader platform, the company is seeking to help pool businesses operate more efficiently while giving them access to specialized tools designed around the realities of their industry.
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