Lacey Conway Named SVP at HomeServices of America
HomeServices of America has announced the appointment of Lacey Conway as Senior Vice President, marking a significant step in strengthening its leadership team and advancing its long-term growth strategy. In her new role, Conway will work closely with operating company leaders and their executive teams across the organization to support business expansion, reinforce company culture, and enhance the value propositions that attract and retain top talent in a competitive real estate landscape.
Conway’s appointment reflects HomeServices of America’s continued focus on building a leadership structure capable of navigating an evolving housing market while maintaining a strong commitment to agents and clients. As Senior Vice President, she will play a central role in aligning strategic initiatives across the company’s national platform, ensuring consistency in operations and supporting the success of affiliated brokerages.
With more than two decades of experience in the real estate industry, Conway brings a well-rounded and highly accomplished leadership background. Her career spans multiple high-profile roles, including serving as Chief Executive Officer of Latter & Blum, one of the largest independent residential brokerages in the southeastern United States. During her tenure, she demonstrated a strong ability to lead complex organizations, drive growth, and build high-performing teams.
Following her leadership at Latter & Blum, Conway joined Compass, where she held a senior executive position. Her experience at Compass provided her with exposure to innovative, technology-driven approaches to real estate, further broadening her expertise in modern brokerage operations. Most recently, she served as President of Long & Foster, a HomeServices of America company, where she continued to build on her track record of operational excellence and leadership development.
According to Chris Kelly, President and CEO of HomeServices of America, Conway’s extensive experience and leadership capabilities make her uniquely qualified for the role. He emphasized that her career trajectory reflects both depth and breadth, qualities that are essential for guiding enterprise-wide initiatives in a large and diverse organization. Kelly noted that Conway’s insights and expertise will be instrumental in supporting the company’s ongoing efforts to strengthen its position in the real estate market.
Conway’s promotion also comes at a time of transition within the company’s leadership team. Candace Adams, who previously served as Executive Vice President, is transitioning into a senior advisor role. In this capacity, Adams will continue to contribute her knowledge and experience to the organization while supporting Conway and the broader leadership team. This planned transition ensures continuity and allows HomeServices to maintain a strong leadership foundation while introducing new perspectives.
Kelly acknowledged Adams’ significant contributions to the company, highlighting her role in shaping HomeServices of America’s growth and success over the years. He expressed appreciation for her continued involvement as a senior advisor, noting that her guidance will remain valuable as the company moves forward.
In her new position, Conway will help advance one of HomeServices of America’s defining strengths: its integrated approach to real estate services. The company is recognized as the only major brokerage in the United States offering a comprehensive suite of homeownership services under one umbrella. This includes brokerage, mortgage, title, insurance, and other related services, all designed to provide a seamless experience for customers. Conway’s leadership will be key in further enhancing this value proposition and ensuring that it continues to resonate with both clients and real estate professionals.
Conway expressed enthusiasm about her new role and the opportunity to collaborate with the company’s leadership team. She described HomeServices of America as having one of the most experienced and accomplished executive groups in the industry, bringing together diverse perspectives and expertise. She also emphasized her commitment to improving both the customer experience and the agent experience, recognizing that success in real estate depends on delivering value to both groups.
Her leadership philosophy centers on building strong relationships, fostering collaboration, and creating an environment where professionals can thrive. By focusing on these principles, Conway aims to support the company’s continued growth while maintaining its reputation for excellence in service and performance.
In addition to her professional achievements, Conway’s educational background further underscores her qualifications for the role. She holds a Master of Business Administration from the University of New Orleans and a Bachelor of Science degree from Boston University. She is also a Certified Commercial Investment Member (CCIM), a designation that reflects advanced expertise in commercial real estate investment and analysis.
The appointment of Lacey Conway as Senior Vice President represents a strategic move for HomeServices of America as it continues to adapt to changing market conditions and evolving customer expectations. The real estate industry is undergoing significant transformation, driven by factors such as technological innovation, shifting consumer preferences, and economic dynamics. Strong leadership is essential to navigating these changes, and Conway’s experience positions her well to contribute to the company’s ongoing success.
As HomeServices of America looks to the future, the addition of Conway to its senior leadership team signals a commitment to growth, innovation, and excellence. Her ability to bridge traditional real estate practices with modern strategies will help the company remain competitive while continuing to deliver value to its agents, clients, and partners.
Overall, this leadership transition highlights the company’s proactive approach to talent development and succession planning. By combining the experience of established leaders with the fresh perspective of new executives, HomeServices of America is well-positioned to sustain its momentum and achieve long-term success in the evolving real estate market.
Source Link:https://www.businesswire.com/
