Westlake Royal Building Products Launches Vertälla™ Accent Panel
Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE: WLK), has announced the introduction of Vertälla™, a striking vertical accent panel designed for its Royal® and Exterior Portfolio® vinyl siding lines. This new product aims to redefine the way homeowners and designers think about vinyl siding, providing a fresh, modern aesthetic while maintaining the high performance and ease of use that Westlake Royal products are known for.
Vertälla™ is designed with a vertical profile that adds architectural depth to exteriors, setting it apart from traditional horizontal vinyl siding. By creating intentional contrasts and visual interest, Vertälla helps elevate the overall look of a home, making it a standout choice for residential design projects.
A Modern Approach to Vinyl Siding
Unlike standard siding panels intended for full-wall coverage, Vertälla is strictly an accent panel. Its purpose is to highlight specific architectural features, such as entryways, corners, gables, or other focal points, rather than cover an entire facade. This targeted application allows designers and builders to enhance curb appeal without overwhelming the overall design. The clean vertical lines provide a sense of height and sophistication, helping homes stand out while complementing the existing siding.
The design of Vertälla reflects a growing trend in residential architecture toward multi-textured exteriors. Modern homeowners increasingly favor exteriors that combine different siding profiles, materials, and finishes to create depth and interest. Vertälla meets this demand by offering a distinctive vertical element that can be mixed with traditional horizontal siding for a balanced and contemporary look.
Enhancing Curb Appeal
One of the most significant advantages of Vertälla is its ability to enhance curb appeal in a subtle yet powerful way. By using the accent panel strategically, designers can draw attention to key architectural elements, such as windows, doorways, or rooflines. This approach allows for more creative freedom while keeping the overall design cohesive.
Steve Booz, vice president of marketing at Westlake Royal Building Products, emphasized the product’s unique positioning in the market: “With Vertälla, our goal was to deliver something truly different — an accent panel that brings architectural drama and modern character to vinyl siding in a way the category hasn’t seen before. Designed for intentional use, it offers pros and homeowners a new way to make a statement without compromising the performance and ease they expect from vinyl.”
The panel’s vertical orientation also gives homes a taller, more elegant appearance. When combined with contrasting colors or paired with horizontal siding, Vertälla creates visual interest that guides the eye naturally across the exterior. This can help smaller homes appear larger or provide dynamic visual textures on larger properties.
Thoughtfully Curated Color Options
Vertälla will be available in 10 carefully selected colors across light, medium, and dark shades. The palette includes bold, modern hues as well as versatile neutrals, offering options to suit a wide variety of design styles. Homeowners can choose a single accent color for a subtle enhancement or select a contrasting shade to make a bold statement.
The combination of the vertical profile and color palette gives designers unparalleled flexibility to create custom looks tailored to individual homes. Whether used to highlight a contemporary gable or frame a front entrance, Vertälla provides the tools to transform ordinary exteriors into striking, memorable designs.
Installation and Compatibility
Vertälla has been engineered for easy integration with Royal® and Exterior Portfolio® siding lines. The panel’s dimensions and profile align with Westlake Royal’s existing products, ensuring a smooth installation process. Contractors can install Vertälla using familiar techniques and tools, allowing them to deliver high-quality results without additional training or complexity.
Because it is intended as an accent rather than a full-home siding solution, Vertälla minimizes material usage while maximizing visual impact. This makes it an efficient choice for both designers and homeowners looking to refresh an exterior without a full renovation.
Meeting Homeowner and Designer Needs
Westlake Royal recognized a clear need in the market for siding products that go beyond the traditional horizontal approach. Homeowners want to express individuality through exterior design, while architects and builders seek materials that support creativity without sacrificing durability. Vertälla addresses both needs by providing a visually dynamic solution that maintains the long-standing benefits of vinyl siding, including low maintenance, weather resistance, and longevity.
The accent panel is especially suitable for multi-family housing, modern residential builds, and renovation projects. Designers can mix Vertälla with other siding profiles, trim options, and materials like stone or fiber cement to achieve layered textures and unique visual effects. By offering a product that encourages intentional contrast and architectural depth, Westlake Royal empowers professionals to elevate each project’s aesthetic appeal.
Expanding Creative Possibilities
Vertälla is part of Westlake Royal’s ongoing commitment to innovation in vinyl siding. By providing new profiles and finishes, the company helps professionals explore creative solutions that meet modern design trends. The vertical accent panel opens the door for bold, contemporary exteriors while staying true to vinyl’s traditional performance advantages.
Homeowners benefit from the product’s durability and ease of maintenance, while designers and builders enjoy the flexibility to experiment with colors, textures, and layouts. Vertälla supports a collaborative design approach, enabling homeowners and professionals to achieve a cohesive, polished result that reflects personal style.
About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE: WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows, and Outdoor Living. Westlake Royal Building Products manufactures high-quality, low-maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers,s and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.
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