BEYOND Developments Launches EVERMORE on Marjan Beach
BEYOND Developments has unveiled EVEMORE, its first fully masterplanned destination on Marjan Beach in Ras Al Khaimah. This launch marks a significant step in BEYOND’s 2026 growth strategy, representing the company’s expansion beyond Dubai and the beginning of a new chapter in its journey.
Strategically positioned opposite Wynn Al Marjan Island, EVERMORE is designed as a long-term lifestyle and residential waterfront district. The masterplan is framed by the sea and Ras Al Khaimah’s forthcoming botanical garden, creating a unique setting where nature, architecture, and public spaces seamlessly blend.
A Vision for Coastal Lifestyle Living
EVERMORE’s masterplan combines French classical elegance with contemporary architecture, offering a balance of aesthetics, functionality, and sustainability. The development integrates nature and lifestyle-oriented placemaking to create a dynamic environment where architecture, hospitality, and open spaces harmonize with water and greenery.
Mahdi Amjad, Founder and Executive Chairman of BEYOND Developments, commented: “Ras Al Khaimah is entering a new era of development, driven by careful planning, rising global relevance, and the forward-looking vision of its leadership. Their support has been instrumental in enabling our entry into the emirate.”
He added, “EVERMORE spans more than 7 million square feet of gross floor area, with a projected gross development value exceeding AED 25 billion. This coastal destination brings together world-class design, hospitality, and community-driven placemaking. It represents a defining milestone in our journey, marking our first expansion outside Dubai and our first major project in Ras Al Khaimah.”
Strategic Collaboration with Marjan
Abdulla Al Abdouli, Group CEO of Marjan, emphasized the project’s significance: “EVERMORE is a landmark development for Marjan Beach and Ras Al Khaimah. As the second-largest masterplan in our portfolio, it strengthens the area’s evolution into a destination where lifestyle, hospitality, and nature converge.”
Al Abdouli added, “We are proud to partner with BEYOND on this transformative project. EVERMORE will serve as a key anchor for Marjan Beach and plays a central role in Ras Al Khaimah’s real estate and tourism growth story. The masterplan enhances the beach’s appeal as a global lifestyle and investment destination.”
Expansive Masterplan and Public Spaces
EVERMORE is anchored by 250,000 square meters of landscaped open spaces, including a central botanical garden. The destination is designed as a fully pedestrian-friendly masterplan, featuring shaded walkways and green corridors that connect the botanical garden to 3.5 kilometers of accessible beachfront.
The development promotes walkability, wellbeing, and human-centric living, offering a self-sustained cultural and leisure environment. Its design encourages interaction with nature while providing privacy, comfort, and connectivity across the district.
Integrated Residential, Hospitality, and Retail Components
EVERMORE blends residential, hospitality, and retail components into a cohesive lifestyle destination. The project includes:
- 1 million square feet of hospitality and branded residential offerings
- A festival and events plaza
- Botanical souks
- An F&B village
- A continuous beachfront promenade
These elements create a dynamic, self-contained destination that caters to residents, visitors, and investors alike. By integrating culture, leisure, and hospitality, EVERMORE positions itself as a leading lifestyle destination in Ras Al Khaimah.
Architectural Excellence and Design Philosophy
EVERMORE draws inspiration from French classical architecture, reinterpreting principles of proportion, symmetry, and spatial order through a contemporary lens. Cascading buildings are strategically oriented to maximize views of the sea and surrounding landscapes, while landscaped greenery, shaded pathways, and pedestrian bridges ensure comfort, connectivity, and privacy.
The design focuses on creating spaces that endure across generations. By blending timeless architectural principles with modern amenities, EVERMORE offers a distinctive environment where residents and visitors can enjoy both aesthetic beauty and functional convenience.
Community-Centric Placemaking
EVERMORE places a strong emphasis on community and lifestyle-led development. Public spaces, promenades, and recreational areas are designed to encourage social interaction and engagement with the natural environment. The integration of parks, gardens, and leisure areas ensures that the development supports a balanced lifestyle, fostering wellbeing and connectivity.
The masterplan reflects a vision of urban living that prioritizes pedestrian-friendly streets, accessibility, and harmony with nature. Shaded walkways and thoughtfully designed open spaces contribute to a sustainable and human-centric living environment.
Contribution to Ras Al Khaimah Vision 2030
EVERMORE aligns closely with the Ras Al Khaimah Vision 2030, supporting the emirate’s long-term urban, tourism, and economic development goals. By introducing a globally inspired coastal destination, the masterplan strengthens Ras Al Khaimah’s position as a world-class lifestyle and investment hub.
The development contributes to the emirate’s broader urban planning narrative by offering high-quality design, sustainable living solutions, and a destination that integrates hospitality, leisure, and culture in a single cohesive framework.
A Defining Milestone for BEYOND
For BEYOND Developments, EVERMORE represents a major milestone in its growth strategy. As the company’s first project outside Dubai, it demonstrates BEYOND’s commitment to delivering transformative developments that enhance the urban and cultural fabric of the regions in which it operates.
EVERMORE is positioned to set a benchmark for future coastal developments in Ras Al Khaimah, offering a blend of residential, hospitality, and leisure experiences that reflect global design standards and sustainable planning principles.
A Waterfront Destination for Generations
EVERMORE is envisioned as a lasting destination that will evolve alongside Ras Al Khaimah’s urban and tourism landscape. By harmonizing architecture, nature, and lifestyle-focused placemaking, the project ensures that the waterfront district will remain relevant, desirable, and inspiring for generations to come.
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