Umm Al Qura for Development & Construction Concludes Participation in Real Estate Future Forum 2026
RIYADH, Saudi Arabia Umm Al Qura for Development & Construction Company, the owner, developer, and operator of Masar Destination in Makkah, has successfully concluded its participation as a strategic partner in this year’s Real Estate Future Forum (RFF) 2026. The forum took place in Riyadh from January 26 to 28 under the esteemed patronage of His Excellency, the Minister of Municipal Rural Affairs and Housing, Mr. Majid bin Abdullah Al-Hogail.
The company’s involvement in RFF reflects its ongoing commitment to sustainable urban development and strategic engagement with investors, partners, and stakeholders across the Kingdom.
Showcasing Masar Destination at the Forum
At the event, Umm Al Qura for Development & Construction showcased Masar Destination, one of Makkah’s premier urban development projects. The company’s pavilion attracted significant attention from investors, industry experts, and visitors, highlighting the project’s key components, investment opportunities, and recent developments.
Masar Destination represents a holistic urban development model, combining commercial, residential, and cultural components with a focus on sustainability and long-term growth. The pavilion provided an immersive view of the project’s progress, emphasizing the strategic vision behind its planning and execution.
Visitors had the opportunity to explore the diverse elements of Masar Destination, which include state-of-the-art infrastructure, residential communities, commercial hubs, and lifestyle amenities. The project is designed to meet the growing demands of both residents and pilgrims visiting the Holy City, while aligning with the Kingdom’s broader urban development objectives under Vision 2030.
Launch of Unified Digital Ownership Platform
During the forum, Umm Al Qura announced the launch of a unified digital ownership platform, accessible through approved developers. This innovative platform is a significant step toward enhancing transparency, governance, and efficiency in the real estate sector.
The platform provides accurate, up-to-date information about property ownership, development progress, and investment opportunities in both Arabic and English, making it accessible to a wider audience, including local and international investors. By integrating digital solutions into property management and investment, Umm Al Qura aims to create a more streamlined and transparent experience for all stakeholders.
This initiative not only demonstrates the company’s commitment to digital innovation but also supports the Kingdom’s efforts to modernize and digitize the real estate sector, ensuring that information is readily available, accurate, and reliable.
Achieving LEED Gold Certification
Coinciding with its participation in RFF, Masar Destination recently achieved LEED Gold certification in the Communities category, marking a milestone in the project’s sustainability journey.
The LEED (Leadership in Energy and Environmental Design) Gold certification recognizes Masar Destination’s adherence to internationally recognized environmental standards. This certification highlights the project’s commitment to sustainable urban development, integrating environmental, social, and economic considerations into its design and operations.
Masar Destination’s achievement reflects careful planning and implementation, including:
- Environmentally conscious construction practices
- Energy-efficient building designs
- Sustainable water and waste management systems
- Thoughtful integration of green spaces and community areas
This recognition not only reinforces Masar Destination’s position as a leading sustainable urban development in Makkah but also underscores the company’s dedication to creating a model urban environment that balances modern infrastructure with environmental stewardship.
Alignment with Vision 2030
Masar Destination’s development and accomplishments align closely with Saudi Arabia’s Vision 2030, which aims to diversify the economy, enhance the quality of life, and promote sustainable urban growth.
Through its development approach, Umm Al Qura contributes to the creation of a well-planned, integrated urban environment that serves both residents and visitors. The project’s focus on sustainability, digital innovation, and strategic planning exemplifies the Kingdom’s vision of fostering cities that are resilient, efficient, and livable.
By integrating these objectives into Masar Destination, Umm Al Qura is helping to establish a replicable urban model that can guide future developments across Saudi Arabia.
Strengthening Strategic Partnerships
Participation in the Real Estate Future Forum also provided Umm Al Qura with the opportunity to strengthen strategic partnerships. Engaging with investors, developers, government officials, and industry leaders, the company reinforced its role as a key player in the Kingdom’s real estate and urban development sector.
The forum served as a platform to showcase Masar Destination’s potential and discuss collaborative opportunities, from joint ventures to investment partnerships. These interactions are critical to advancing the project’s long-term objectives and ensuring that it continues to meet the highest international standards of urban development.
Commitment to Sustainable Urban Development
Umm Al Qura’s active participation in RFF reaffirms its dedication to sustainable urban development, innovation, and excellence. The company remains committed to:
- Delivering high-quality urban projects
- Integrating digital solutions for transparency and governance
- Promoting environmentally responsible practices
- Supporting the Kingdom’s Vision 2030 objectives
Through these initiatives, Masar Destination is set to become a flagship urban development in Makkah, enhancing the quality of life for its residents, supporting visitors, and contributing positively to the city’s social, economic, and environmental landscape.
Conclusion
Umm Al Qura for Development & Construction Company’s presence at the Real Estate Future Forum 2026 demonstrated its leadership in the urban development sector and its commitment to sustainable, innovative, and digitally enabled projects.
The company’s presentation of Masar Destination, launch of the unified digital ownership platform, and recognition through LEED Gold certification highlight the strides it has made in creating a modern, integrated, and sustainable urban environment in the heart of Makkah.
As Saudi Arabia continues to implement its Vision 2030 initiatives, Umm Al Qura is poised to play a central role in shaping the future of urban living, setting new benchmarks for sustainability, innovation, and strategic urban development across the Kingdom.
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