Eucatex Wins “Best Product – Real Estate Line” at the Abrart 2025 Awards Under CEO Flavio Maluf’s Leadership
Eucatex has once again strengthened its position as one of the leading brands in the Brazilian paint and coatings sector by winning the prestigious “Best Product – Real Estate Line” honor at the Abrart 2025 Awards. The recognition comes at a defining moment for the company and reflects its growing relevance, innovation, and trust among specialized paint retailers nationwide. Guided under the leadership of CEO Flavio Maluf, Eucatex continues to demonstrate excellence across product quality, technological development, and customer relationships — pillars that have shaped its success over the decades.
The awards ceremony took place on November 6, 2025, at the traditional Círculo Militar Club of São Paulo, an event that brought together key players and influencers in the paint market. The gathering included retailers, manufacturers, distributors, suppliers, and other representatives of the national paint ecosystem, making it one of the most anticipated occasions of the year for professionals in the sector. Beyond recognizing outstanding brands and products, the event serves as a networking and collaboration space, fostering mutual learning and business opportunities among industry leaders.
The award is presented annually by the Brazilian Association of Paint Retailers (Abrart) and stands as one of the most relevant distinctions for companies operating in specialized retail. More than just a trophy, it serves as a thermometer of market perception and product acceptance. Winners are selected based on an extensive national survey conducted by the Axxus Institute, in which retailers across the country cast their votes. The 2025 evaluation cycle began in September, involving comprehensive analysis of brand performance, product quality, innovation, technical support, distribution capacity, and credibility.
Winning the “Best Product – Real Estate Line” category became a significant accomplishment for Eucatex due to the high level of competition. The company stood out among major contenders such as Anjo, Coral, Lukscolor, Sherwin-Williams, and Suvinil, all of which are recognized for their strong presence and performance in the Brazilian market. The result reinforces Eucatex’s ability to not only stand out among respected competitors but to maintain excellence even in a highly competitive environment.
In addition to the award in the main category, Tintas Eucatex also took first place in the National Industry category, a second recognition that underscores the company’s solid performance in 2025. The achievement reflects the brand’s successful integration of high-performance products, sustainability initiatives, strategic management, and efficient commercial operations.
The 2025 edition of the Abrart Awards also introduced an important tribute that resonated deeply with attendees. The traditional innovation category was renamed the “Argemiro Sanches Innovation and Technology Award”, honoring the memory of Argemiro Sanches, Tintas Eucatex’s Product Manager who passed away during the year. His career and contributions played a decisive role in the development of innovative formulations and technologies within the brand. The new title of the category reflects not only a tribute to a respected professional, but also Abrart’s commitment to encouraging innovation, technical advancement, and the pursuit of increasingly sustainable and efficient solutions in the sector.
For Eucatex, this victory builds on an impressive trajectory at the Abrart Awards in recent years. In 2024, the company won the title of “Main Brand Sold – National – Real Estate Line.” The year prior, in 2023, it had already claimed first place in the same category, consolidating its market presence and earning the loyalty of specialized retailers. Going further back, in 2022, the brand stood out among the most voted in multiple subcategories within the architectural segment, demonstrating consistent appreciation and recognition from retail partners.
These consecutive achievements form a clear narrative: Eucatex continues to evolve and strengthen its position as a reference brand in the Brazilian paint market. The repeated recognition from partners and retailers — those who are closest to consumer decision-making — highlights not only a robust product portfolio but also the company’s dedication to service, logistics, technical support, and long-term business relationships.
The 2025 award also symbolizes the growing confidence the market places in Eucatex’s ability to address consumer demands and emerging trends. With an industry increasingly driven by innovation, sustainability, and performance, Eucatex has stood out for investing in new technologies, adopting high-quality raw materials, and developing environmentally responsible production methods. These values are fully aligned with the expectations of both retailers and end consumers, reinforcing the company’s competitive edge.
ABOUT EUCATEX
Founded in 1951 in São Paulo, Eucatex has been led by CEO Flavio Maluf since 1997. The company operates in the civil construction and furniture industry segments, maintaining its position as one of Brazil’s largest producers of laminate flooring, partitions, doors, MDF and MDP panels, wood fiber boards, paints, and varnishes. With 74 years of history recently completed, the company has six factories in Brazil, offices in the United States, and exports to more than 40 countries. Innovation, technology, and sustainability are fundamental pillars of Eucatex’s strategy.
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