RAFTR Roofing + Exteriors Empowers Keith Denny as CFO
RAFTR Roofing + Exteriors (RAFTRx), a leading provider of roofing and outdoor exterior solutions specializing in the insurance-claim sector, has announced the appointment of Keith Denny as Chief Financial Officer (CFO). With over 20 years of experience in finance and management across various industries, Denny is poised to help propel the company toward continued growth and operational excellence.
“I am honored to join the RAFTRx executive team as Chief Financial Officer,” Denny shared. “My new colleagues share my commitment to driving profitable and sustainable growth for RAFTRx. With over two decades of industry experience, I take pride in building and leading high-performance teams as well as mentoring current and future leaders. I am eager to see how our team’s dedication to excellence creates value for future shareholders.”
Denny brings a results-oriented approach to the CFO role, having a proven track record of driving EBITDA growth through strategic finance initiatives, operational improvements, and leveraging data analytics. Over the past five years, he has served as a C-suite executive for several brands, orchestrating multiple business turnarounds and leading them to successful above-market sales.
Strengthening the Leadership Team
Gyner Ozgul, CEO of RAFTRx, expressed enthusiasm about Denny’s addition to the leadership team. “With Keith’s extensive leadership ability and financial expertise, we are confident his contributions to the RAFTRx brand will be nothing less than exceptional. I’m thrilled to be working alongside him as we continue to elevate RAFTRx and expand our portfolio of brands to the next level.”
Denny’s focus at RAFTRx will center on financial strategy, operational efficiency, and sustainable growth. His expertise in scaling businesses and navigating complex financial landscapes will be integral to advancing RAFTRx’s goals, particularly as the company expands its presence in the roofing and exterior solutions market.
Key Responsibilities of Keith Denny as CFO
The following table highlights Denny’s primary areas of focus as CFO at RAFTRx:
| Key Responsibility | Impact on RAFTRx |
|---|---|
| Strategic Financial Planning | Align financial strategies with company growth objectives. |
| Operational Excellence | Optimize resource allocation and drive cost efficiencies. |
| Data-Driven Decision Making | Utilize analytics to identify growth opportunities. |
| Building High-Performance Teams | Recruit, mentor, and retain top talent in finance and beyond. |
| Profitability and Shareholder Value | Enhance EBITDA and ensure sustainable growth. |
By focusing on these areas, Denny aims to ensure RAFTRx achieves its ambitious growth targets while maintaining a strong commitment to delivering exceptional service to its customers.
A Growing Portfolio of Trusted Brands
RAFTRx, founded in 2023 and headquartered in Duluth, GA, has quickly established itself as a multi-regional leader in residential and commercial roofing and exterior solutions. The company operates in 24 offices across 10 states and specializes in providing high-quality services for insurance-claim demand.
RAFTRx utilizes a direct-to-consumer selling model, allowing for a differentiated customer experience. The company’s portfolio includes several well-respected brands:
- Perimeter Roofing
- Humbled Roofing & Restoration
- Regal Roofing
- Blue Hammer Roofing
- Mills Siding & Roofing
These brands represent a commitment to quality, innovation, and customer satisfaction, which have been key drivers to success.
The Road Ahead for RAFTRx
The roofing and exterior solutions market, particularly in the insurance-claim sector, is highly competitive. However, well-positioned to capitalize on opportunities thanks to its innovative business model and dedicated leadership team.
Keith Denny’s appointment as CFO is a pivotal step toward ensuring not only sustains its current momentum but also sets the stage for long-term growth. His experience in transforming businesses and driving profitability will be a significant asset as continues to expand its footprint across the United States.
“With over 20 years of experience, I take pride in building and leading high-performance teams, as well as mentoring the next generation of leaders,” Denny emphasized. “Together, we will ensure that remains a trusted name in roofing and exterior solutions, delivering exceptional value to our customers and stakeholders.”
About RAFTR Roofing + Exteriors
RAFTR Roofing + Exteriors is a dynamic platform specializing in roofing and outdoor exterior solutions with a focus on insurance-claim demand. Operating across multiple states, its brands are dedicated to providing top-tier services through a direct-to-consumer model.
In addition to delivering high-quality roofing and exterior solutions, prioritizes operational excellence, customer satisfaction, and sustainable growth. With a commitment to innovation and a talented leadership team, setting new standards in the industry.
As the company looks toward the future, partnerships, leadership additions, and an expanding portfolio of brands will remain central to its strategy for growth and success.
