Hasbro Signs 31,435-Square-Foot Office Lease at The Lot at Formosa Studio Campus
Hasbro has signed a long-term lease for 31,435 square feet of office space at the Formosa West building within The Lot at Formosa, a renowned entertainment production campus located in West Hollywood, California. The agreement marks a significant step for the global entertainment and toy company as it expands its presence in Los Angeles and strengthens its connection to the entertainment industry’s creative hub.
Known worldwide for its iconic portfolio of games, toys, and entertainment brands, Hasbro continues to evolve into a broader media and intellectual property powerhouse. The company develops and delivers experiences across physical and digital gaming, video games, toys, licensing, television, film, location-based entertainment, and emerging technologies. The new office space at The Lot at Formosa will serve as a collaborative center for Hasbro’s Los Angeles-based teams working across entertainment, gaming, licensing, and content production.
Under the terms of the lease, Hasbro will occupy the entire third floor and a portion of the fourth floor of the Formosa West office building. The company is expected to officially move into the space during the first quarter of 2027. With the signing of Hasbro, the Formosa West building has now reached full occupancy, underscoring the continued demand for high-quality creative office space in West Hollywood’s entertainment corridor.
The Formosa West building is one of the newest additions to The Lot at Formosa campus and was designed to meet the evolving needs of media, entertainment, and technology companies. The five-story, 112,000-square-foot office property features expansive floor plates, modern architectural elements, and premium amenities tailored for creative collaboration. The building includes approximately 13-foot average ceiling heights, floor-to-ceiling high-performance glass windows with operable panels, and multiple outdoor terraces and balconies that offer natural light and open-air working environments.
For Hasbro, the relocation represents more than simply securing office space. Company executives say the move is intended to bring its teams closer to the entertainment partners, studios, and creative collaborators that help shape Hasbro’s growing portfolio of storytelling and digital entertainment projects.
“This move marks a new chapter for Hasbro, bringing our teams into the heart of West Hollywood and closer to the partners we collaborate with every day,” said Kim Boyd, President of Global Licensing and Entertainment at Hasbro. “We’re excited to join the creative legacy of The Lot at Formosa and invest in a dynamic new home for Hasbro’s LA-based teams who work across film, television, digital content, gaming, toys, licensing and our growing AI studio.”
The new office location aligns with Hasbro’s broader strategy of integrating entertainment, gaming, and technology under a unified creative ecosystem. Over the last several years, the company has expanded beyond traditional toy manufacturing into content creation, streaming, digital gaming, and immersive storytelling. Establishing a larger footprint within one of Los Angeles’ most historic studio campuses further strengthens the company’s role within the entertainment industry.
The Lot at Formosa itself carries deep historical significance within Hollywood. Originally constructed in 1918, the campus spans approximately 11 acres along Santa Monica Boulevard and has played a major role in film and television production for more than a century. The studio complex includes seven sound stages, multiple historic production office buildings, modern creative office properties, and structured parking facilities designed to support large-scale entertainment operations.
The property’s origins trace back to legendary silent film stars Mary Pickford and Douglas Fairbanks, who helped establish the studio in 1919. Over the decades, the campus evolved into one of Hollywood’s notable production centers. In 1980, the property was acquired by Warner Bros. and later became known as Warner Hollywood Studio, further cementing its place in entertainment history.
Many iconic films and productions have been connected to the studio throughout its long history. Hollywood classics such as Some Like It Hot and West Side Story were produced on the lot, contributing to the site’s reputation as a landmark destination for filmmaking excellence. The campus has also housed offices for some of the entertainment industry’s most influential figures, including Howard Hughes, George Lucas, and Samuel Goldwyn.
Today, The Lot at Formosa blends its historic identity with modern production and office capabilities. Through a multi-phase adaptive reuse and redevelopment strategy, the campus has been modernized while preserving many of its historic architectural features. In addition to restoring older structures, ownership expanded the property by constructing three contemporary office buildings — Formosa South, Formosa West, and Courtyard.
These new developments added Class A office space to the campus and were designed to meet modern sustainability and workplace standards. The buildings are LEED Gold-certified, reflecting a focus on environmental efficiency, energy conservation, and healthier workplace environments. The combination of historic charm and state-of-the-art office design has made The Lot at Formosa particularly attractive to entertainment, media, and technology companies seeking flexible and collaborative workspaces.
Location also remains one of the campus’s biggest advantages. Situated at 1041 North Formosa Avenue at the intersection of Santa Monica Boulevard and Formosa Avenue, the property sits within the center of Southern California’s famed “30-Mile Zone,” commonly known as the TMZ. The area has long served as the heart of the entertainment production industry, offering convenient access to major studios, agencies, production companies, and creative talent throughout Los Angeles.
The campus also benefits from strong transportation connectivity. Multiple Metro bus lines serve the area, with several bus stops located adjacent to the property, improving accessibility for employees and visitors alike.
Industry observers note that Hasbro’s decision to establish operations at The Lot at Formosa reflects broader trends shaping the entertainment and media sectors. Companies are increasingly seeking office environments that combine creative energy, production capabilities, flexible layouts, and strong proximity to entertainment partners. As hybrid work models continue to evolve, properties that offer collaborative design, outdoor spaces, and integrated production infrastructure are becoming increasingly valuable.
For The Lot at Formosa, securing Hasbro as a long-term tenant further reinforces the campus’s status as one of West Hollywood’s premier destinations for entertainment and media companies. The lease also demonstrates ongoing confidence in Los Angeles’ creative office market despite wider shifts in commercial real estate.
As Hasbro prepares for its eventual move into the fully leased Formosa West building, the company will join a long line of entertainment innovators who have called the historic studio campus home. The relocation is expected to support Hasbro’s continued expansion across film, television, gaming, licensing, and artificial intelligence-driven entertainment initiatives while providing employees with a collaborative workspace at one of Hollywood’s most iconic production campuses.
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