City Ventures’ Towns on First in Downtown Upland Nears Sell-Out as Final Phase Launches
Home sales continue at a record pace at Towns on First, the newest townhome community by City Ventures, one of California’s leading builders of solar-included and environmentally responsible homes. Reflecting strong buyer demand for sustainable living in walkable urban settings, City Ventures announced that the final release of homes at Towns on First will take place this Saturday, November 1.
“Homebuyers love having the best of both worlds at Towns on First—a quaint, suburban lifestyle paired with the urban energy that comes with living right in the heart of a walkable downtown center,” said Natasha Zabaneh, President of City Ventures. “Today’s buyers are looking for more than just a house—they want connection, convenience, and community. Towns on First delivers all of that and more.”
A Walkable, Connected Lifestyle
Since opening earlier this year, Towns on First has captured the attention of buyers seeking a balance between modern design and traditional neighborhood charm. Located in the heart of Downtown Upland, the community is just steps from locally owned gastropubs, artisan cafés, and vintage shops, creating an ideal environment for those who enjoy walkable living and local culture.
For outdoor enthusiasts, the nearby San Gabriel Mountains provide a year-round playground for hiking, fishing, and snow sports. The community’s proximity to major freeways, the Metrolink, and other transit options also makes commuting easy for professionals traveling to nearby employment hubs and entertainment destinations.
Recent data from Metrolink underscores the appeal of convenient transit access. The San Bernardino rail line, which serves the nearby Upland station, recorded a 10% increase in average weekday ridership—to nearly 7,000 passengers—and a 20% increase on weekends, reaching nearly 88,000 riders for the three-month period ending in June. The line remains the most popular route in the entire Metrolink system.
Smart, Sustainable, and Stylish
Towns on First offers brand-new, three-story townhomes featuring up to three bedrooms and three bathrooms, ranging from approximately 1,367 to 1,564 square feet. Each home integrates City Ventures’ hallmark eco-conscious technologies—a suite of features designed to lower energy use, reduce utility costs, and promote long-term comfort and sustainability.
Every home includes owned solar panels, smart thermostats, energy-efficient appliances, and water-saving fixtures, aligning with City Ventures’ mission to create greener, healthier communities across California.
Inside, the homes are designed for modern lifestyles, blending functionality with style. Contemporary kitchens feature designer finishes such as soft-closing cabinets, quartz or granite countertops, and stainless-steel appliances. Spacious great rooms and sun-filled decks provide welcoming areas for relaxation and entertaining, while flexible spaces can easily be adapted for home offices, gyms, or playrooms—a reflection of the evolving needs of today’s homeowners.
Attached garages offer additional convenience, with built-in electrical connectivity and pre-wiring for electric vehicle (EV) charging, ensuring residents are prepared for the future of mobility.
Commitment to Affordable Housing
In collaboration with the City of Upland, City Ventures also developed a Below Market Rate (BMR) program as part of the Towns on First community, making homeownership more accessible for moderate-income buyers. These thoughtfully designed townhomes, up to 1,199 square feet with two bedrooms and two-and-a-half baths, were offered at special pricing and sold out earlier this year.
“We’re especially proud that Towns on First included a selection of Below Market Rate homes,” Zabaneh said. Ventures “These opportunities help first-time buyers enter the housing market and become part of this growing community. While it’s no surprise those homes sold out quickly, we’re grateful to contribute to greater housing affordability in Southern California.”
Competitive Market Advantage
The housing market in Upland remains highly competitive. According to Redfin, the city’s median home sales price in September was approximately $835,000—more than 40% higher than the current starting prices at Towns on First. Nearly 29% of homes sold above list price during the same month, and Upland’s housing supply stood at just 3.4 months of inventory, indicating a strong seller’s market.
Nationally, the National Association of Realtors® reports that the median home sales price rose 2.1% year-over-year in September, marking the 27th consecutive month of price growth, as overall home sales increased by 1.5%.
Given this context, Towns on First represents one of the most attractive value opportunities in the Inland Empire region. With homes priced from the mid-$500,000s, the community offers attainable pricing in a market where affordability continues to shrink.
As the final phase of homes becomes available, encourages interested buyers to act quickly. The company is hosting open tours of two fully furnished model homes this weekend, allowing potential homeowners to experience firsthand the quality, efficiency, and livability that define Towns on First.
“With this final release, buyers still have the opportunity to secure a home in one of the most desirable neighborhoods in Upland,” said Zabaneh. “Once these homes are gone, the chance to live at Towns on First will be gone too.
Ventures is a California-based homebuilder known for developing solar-powered, all-electric, and energy-efficient communities that promote sustainable urban living. With developments across the state, the company integrates cutting-edge green technologies and smart home features into every residence, reflecting its mission to create communities that are both eco-friendly and connected.
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