HSF Affiliates Announces Jason Waugh as Successor to CEO Vince Leisey
HomeServices of America, a Berkshire Hathaway affiliate and one of the largest residential real estate organizations in the United States, has announced a significant leadership transition within its franchise division. The company revealed that Jason Waugh has been selected as the successor to Vince Leisey for HSF Affiliates, the franchisor behind the global Berkshire Hathaway HomeServices real estate network. The transition is part of a carefully designed long-term succession strategy that is expected to begin in 2027.
The announcement marks an important milestone for the Berkshire Hathaway HomeServices network as it continues to expand its global presence and strengthen its franchise operations. Company leadership emphasized that the transition plan has been developed with a strong focus on continuity, stability, and future growth, ensuring the organization remains well-positioned for long-term success.
Jason Waugh returns to HomeServices of America with decades of experience spanning brokerage leadership, franchise management, and enterprise growth. Over the years, Waugh has built a strong reputation within the real estate industry for driving operational excellence and supporting large-scale franchise networks. His return to the organization is being viewed as a strategic move designed to further accelerate the company’s momentum in the years ahead.
Waugh previously served as the leader of Prudential Northwest Real Estate before the brokerage was acquired by HomeServices of America. Following the acquisition, he became President and CEO of Berkshire Hathaway HomeServices Northwest Real Estate, where he played a major role in building one of the most successful brokerage operations within the network. Under his leadership, the company achieved significant growth while strengthening its reputation for service, professionalism, and innovation.
Most recently, Waugh served as President of Coldwell Banker Affiliates, one of the largest global real estate franchise organizations in the industry. During his time there, he was instrumental in expanding franchise operations, improving network performance, and advancing brand strategy across international markets. His extensive experience in both brokerage and franchise leadership positions him uniquely for the upcoming transition at HSF Affiliates.
Chris Kelly, President and CEO of HomeServices of America, expressed strong confidence in Waugh’s ability to guide the organization into its next phase of growth. According to Kelly, Waugh’s combination of strategic leadership, franchise expertise, and operational insight makes him an ideal choice to help lead the network into the future.
Kelly noted that the company is excited to welcome Waugh back to the HomeServices family and believes his experience will be invaluable as HSF Affiliates continues to strengthen its position in the global real estate market. He also emphasized that the transition plan has been intentionally structured to ensure a smooth and thoughtful leadership evolution over the coming years.
As part of the transition process, Waugh will initially focus on several high-priority enterprise initiatives within HomeServices of America. One of his early areas of involvement will include supporting the company’s insurance segment, allowing him to reconnect with the broader organization while contributing to strategic growth initiatives ahead of his future leadership role at HSF Affiliates.
Meanwhile, Vince Leisey will continue serving as the leader of the Berkshire Hathaway HomeServices franchise network during the transition period. Company executives highlighted that Leisey remains fully committed to maintaining the strong momentum currently driving the network’s growth and performance.
Leisey has played a key role in strengthening the Berkshire Hathaway HomeServices brand and expanding the franchise system’s reach during his tenure. Under his leadership, the network has continued to attract high-performing brokerages and agents while enhancing collaboration across its global operations.
Following the eventual transition, Leisey is expected to remain deeply involved with the organization. He will continue to serve the network as Chair while also maintaining his responsibilities as CEO of Berkshire Hathaway HomeServices Ambassador Real Estate. In that ongoing capacity, he will continue supporting franchisees, fostering industry relationships, and helping drive performance across the network.
Leisey described the transition plan as a thoughtful and deliberate approach to leadership continuity. He emphasized that the long-term strategy has always been centered on ensuring the continued success and growth of the franchise network. According to Leisey, Waugh brings the experience, perspective, and leadership qualities necessary to guide the organization into its next era.
He also expressed enthusiasm about working closely with Waugh throughout the transition process and supporting him as he prepares to take on the future leadership role. Leisey added that he looks forward to remaining connected with the many professionals, companies, and franchise partners that make up the Berkshire Hathaway HomeServices network.
The multi-year transition strategy reflects HomeServices of America’s broader commitment to stability and long-term planning. Rather than implementing an immediate leadership change, the company has chosen a collaborative approach that allows both executives to work together while ensuring continuity for franchisees, agents, and stakeholders throughout the process.
Industry observers see the appointment of Waugh as a strong signal that HomeServices is focused on reinforcing its leadership position within the highly competitive real estate franchise sector. His experience managing large-scale franchise operations and building successful brokerage organizations aligns closely with the company’s goals of expanding network performance and delivering long-term value to franchise partners.
Waugh expressed gratitude for the opportunity to return to HomeServices of America and contribute to the organization’s future direction. He described the Berkshire Hathaway HomeServices network as being built on a strong foundation of people, trusted branding, and a shared commitment to excellence.
He also noted that he looks forward to supporting franchisees across the network while helping strengthen collaboration and growth opportunities in the years ahead. According to Waugh, the upcoming transition represents not only a leadership change but also an opportunity to continue building upon the organization’s existing success and industry reputation.
Leadership teams at both HomeServices of America and HSF Affiliates expressed confidence that the carefully planned transition will position the Berkshire Hathaway HomeServices network for continued expansion and enhanced performance on a global scale. With Waugh preparing to step into the future leadership role and Leisey continuing to provide guidance and support, the organization appears poised to maintain its strong trajectory well into the future.
Source Link:https://www.businesswire.com/
