Zoho CRM Empowers Acme Brick with Seamless Sales Transformation
Zoho Corporation, a leading global technology company, today announced the successful deployment of Zoho CRM at Acme Brick Company, a subsidiary of Berkshire Hathaway. Acme Brick, one of the largest brick manufacturers in the United States, has now fully transitioned from its previous CRM provider to Zoho, achieving a seamless migration and improved sales operations across its network.
With the expertise of Zoho’s Enterprise Business Solutions (EBS) team, Acme Brick signed on with Zoho in March 2025, activated Zoho CRM by August, and completed the full migration by October. The project included custom functions, deep integrations with legacy systems, and the alignment of workflows across 40+ sales locations spanning 13 states. The result is stronger solution adoption, enhanced engagement with prospective clients, and a measurable improvement in sales team efficiency.
Overcoming Previous CRM Challenges
Before Zoho, Acme Brick faced significant hurdles with their former CRM provider. “It felt like they didn’t have any skin in the game regarding our success,” said Stan McCarthy, Senior Vice President of Sales at Acme Brick. “They recommended a third-party implementation partner that disappeared after our contract ended, leaving us unsupported. Any follow-up support required going to their website, which wasn’t helpful.”
This experience highlighted the need for a partner who would remain actively involved in the deployment and ongoing operations. Zoho addressed this challenge by keeping the same solution team engaged from development to deployment and beyond. The continuity of support ensured that Acme Brick did not feel “handed off” to a separate team, fostering confidence and smoother adoption across the organization.
A CRM Tailored for Real-World Sales
Julie Lloyd, Sales Enablement Manager at Acme Brick, emphasized the importance of user adoption for long-tenured salespeople. “We needed an intuitive, integratable CRM that our salespeople, some with 30 or 40 years of experience, would actually use,” she said. “Our company serves residential and commercial projects directly from 45 sales locations in 13 states and supports distributor customers in non-direct sales markets. The system needed to work for every type of transaction and user.”
Zoho CRM was chosen for its ability to meet these needs without forcing Acme Brick to overhaul its long-established sales processes. Unlike other CRM vendors evaluated—including HubSpot, Salesforce, and others—Zoho allowed Acme Brick to scale efficiently while retaining business practices that have been successful for over a century. The platform’s customization capabilities, low-code/no-code development options, and robust integration tools made it the ideal choice.
Streamlined Deployment Across Multiple Locations
The deployment process was designed to minimize disruption while maximizing adoption. Zoho CRM was integrated with Acme Brick’s existing legacy systems, providing a unified platform for sales teams across 40+ locations in 13 states. Custom functions were developed to support specific business requirements, ensuring that both residential and commercial sales processes were seamlessly incorporated.
“Our focus was to create a system that was simple to implement, intuitive to use, and scalable for future needs,” said Ajay Kummar Bajaj, Global Head of EBS at Zoho. “We emphasized progressive modernization of sales processes, a philosophy that extends far beyond deployment. This ensures that the platform remains adaptable as business needs evolve.”
Partnership Beyond Deployment
A hallmark of the Zoho deployment was the strong partnership forged between Zoho’s EBS team and Acme Brick. The team was deeply involved not only during deployment but also in post-deployment support, ensuring continuity and long-term success. “The success of Acme Brick is a reflection of our collaborative approach,” said Bajaj. “By staying engaged and offering continuous support, we ensure that the CRM remains a vital tool for the business, not just a one-time implementation project.”
This ongoing collaboration is expected to enable Acme Brick to leverage Zoho CRM’s full potential, from enhanced sales tracking to improved customer engagement and operational efficiency. The partnership model demonstrates Zoho’s commitment to delivering enterprise-grade solutions that are both scalable and user-friendly.
Benefits Realized by Acme Brick
Since the deployment, Acme Brick has observed several key benefits:
- Improved Solution Adoption: Sales teams across all locations have embraced Zoho CRM, driving consistent usage and engagement.
- Enhanced Client Engagement: Custom workflows and integrations have enabled faster responses and more targeted interactions with prospective clients.
- Scalability and Flexibility: Zoho’s low-code/no-code capabilities allow Acme Brick to evolve the system as business needs change, without disrupting existing workflows.
- Centralized Data Management: Integration with legacy systems ensures that data flows seamlessly across the organization, providing a single source of truth for sales and operations.
- Dedicated Support: The ongoing involvement of the Zoho EBS team ensures that any issues or updates are handled efficiently, maintaining system reliability and user confidence.
Why Zoho CRM Was the Right Choice
Acme Brick’s experience underscores why Zoho CRM stands out among enterprise technology solutions. The platform combines ease of use with robust functionality, offering businesses the ability to:
- Customize workflows and features to align with unique processes
- Integrate seamlessly with existing systems
- Utilize low-code/no-code tools for rapid development
- Deliver intuitive UI/UX for all users, regardless of tenure
- Receive platinum-level support from a team committed to long-term success
The successful deployment at Acme Brick demonstrates how Zoho CRM can empower organizations to modernize their sales processes without disrupting proven business practices.
A Future of Growth and Collaboration
Acme Brick’s deployment of Zoho CRM highlights a broader trend in enterprise technology: businesses increasingly demand platforms that are adaptable, scalable, and supported by a dedicated partner. By leveraging Zoho CRM, Acme Brick has positioned itself to improve sales performance, streamline operations, and deliver exceptional value to customers across its direct and indirect markets.
“The strong collaboration and continuous support make all the difference,” concluded McCarthy. “With Zoho CRM, we finally have a solution that works for our business, not against it.”
As Acme Brick continues its century-long legacy of growth, Zoho CRM will play a pivotal role in ensuring that the company’s sales teams remain efficient, engaged, and focused on driving success in both residential and commercial markets.
Source Link : https://www.businesswire.com/
