Westlake Royal Unveils New Roofing Colors & Solutions at 2025 Expo
Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), is set to make a powerful impression at the 2025 International Roofing Expo (IRE), taking place February 19-21, 2025, at the Henry B. González Convention Center in San Antonio, Texas. Attendees will have the chance to explore an expanded range of innovative roofing solutions, including new nature-inspired color additions to the DaVinci® Roofscapes and Newpoint™ Concrete Roof Tile collections. The Westlake Royal booth will feature live demonstrations of cutting-edge digital tools for contractors, highlight the 2024 DaVinci Masterpiece Contractor Awards, and showcase hands-on product displays from Westlake Royal’s diverse roofing portfolio.
“We’re thrilled to present our new color additions to the Newpoint Concrete and DaVinci product lines this year, offering contractors even more design choices to share with their customers,” said Eric Miller, vice president of sales for Westlake Royal Building Products’ stone and roofing solutions brands.
Discover Westlake Royal’s Expanded Roofing Portfolio
Westlake Royal Building Products will showcase its complete roofing portfolio in booth 11101, including Newpoint Concrete Roof Tile, DaVinci Roofscapes, US Tile® Clay Roofing Products, Unified Steel™ Stone Coated Roofing, and Westlake Royal™ Roofing Components.
“We’re excited to return to the International Roofing Expo with an expanded product offering and digital solutions designed to help contractors enhance their businesses,” Miller said. “Our new color additions to the Newpoint Concrete and DaVinci lines provide even more options for contractors, empowering them to meet their customers’ unique design needs.”
NEW AND EXCITING PRODUCT HIGHLIGHTS
New DaVinci Roofscapes Colors
DaVinci Roofscapes is introducing two new colors to its Single-Width Slate’s Nature Crafted Collection: Rock Ridge and Aurora.
- Rock Ridge offers a blend of dark gray and black tones, mimicking the natural look of iron sulfide, graphite, and carbon found in Vermont and New York slate.
- Aurora, inspired by the Northern Lights, combines soft greens and purples in a distinctive and sophisticated blend, ideal for historical renovations and homes desiring a touch of early 1900s architecture.
Sneak Peek: Expanded Newpoint Concrete Roof Tile Colors and Profiles
Attendees will get an exclusive preview of new color and profile options for Newpoint Concrete Roof Tile, designed to meet regional market preferences.
- Northern and Southern California will soon see the addition of four nature-inspired hues: Earthen Shadow, Platinum Peak, Tree Bark Blend, and Urban Driftwood.
- In Arizona and Nevada, three new colors will be introduced: Auburn Ridge, Ashen Cove, and Olive Bark.
Additionally, the popular Cherrywood and Apple Bark colors will feature expanded profiles, offering more options for homeowners and builders in these regions.
Westlake Royal will showcase its full range of roofing brands at the booth, celebrating the innovation and craftsmanship behind each line. This includes DaVinci Roofscapes, known for its composite shake and slate products that combine the beauty of natural materials with superior durability; Newpoint Concrete Roof Tile, renowned for its enduring strength and timeless aesthetic; Unified Steel, a versatile and resilient steel roofing solution; US Tile Clay Roofing Products, a sustainable line of expertly crafted clay tiles; and Westlake Royal Roofing Components, which provide essential accessories to enhance roofing system performance and longevity.
PROJECT OF THE YEAR RECOGNITION
At the booth, DaVinci Roofscapes will celebrate industry excellence by showcasing the winners of the 2024 DaVinci Masterpiece Contractor Project of the Year Awards. This prestigious recognition honors five outstanding residential projects and one commercial project, all of which demonstrate exceptional craftsmanship, visual impact, and innovative roofing solutions that transform properties.
Interactive Booth Features for Contractors
The Westlake Royal booth will feature several interactive elements designed to help contractors streamline their operations:
- Live demonstrations of the Ingage digital presentation system
- Demonstrations of the Roofle lead generation tool and personalized consultations
- Tapco Tools® brake demonstrations, showcasing the precision required to create high-quality, custom exterior trim
Attendees can visit Westlake Royal Building Products’ Roofing Solutions booth 11101 to learn more about the company’s innovative brands. For further information, attendees can also visit the Westlake Royal Roofing Solutions website or DaVinci Roofscapes.
