Westlake Royal Unveils New Products & Trends at 2025 NAHB Show
Westlake Royal Building Products™ (Westlake Royal), a subsidiary of Westlake Corporation (NYSE:WLK), is set to make a dynamic return to the NAHB International Builders’ Show® (IBS) from February 25-27, 2025, in Las Vegas. This year, Westlake Royal will highlight the transformative power of its innovative products and expert trend insights, demonstrating how they can shape the future of modern design and construction.
Unveiling Boundless Possibilities
“We welcome distributors, builders, contractors, and designers to visit our booth at IBS 2025 and experience firsthand how our cutting-edge products and industry expertise can elevate their projects,” said Steve Booz, Vice President of Marketing at Westlake Royal Building Products. “Our goal is to deliver solutions that seamlessly integrate exceptional aesthetics with the durability and performance required by contemporary construction.”
Explore Westlake Royal at Booth C3819
Located in the Central Hall (C3819) of the Las Vegas Convention Center, the Westlake Royal booth will feature a curated selection of industry-leading brands, including:
- Royal® and Exterior Portfolio® vinyl siding
- TruExterior® poly-ash siding
- Celect® Cellular Composite Siding
- Cedar Renditions™ aluminum siding
- Unified Steel® Stone Coated Roofing
- US Tile® Clay Roofing Products
- Newpoint® Concrete Roof Tile
- DaVinci® Roofscapes
- Versetta Stone®
- Eldorado Stone®
- Cultured Stone®
- Dutch Quality Stone®
- Mid-America® Shutters
Immersive Booth Experience
Westlake Royal’s nearly 10,000-square-foot booth will offer attendees engaging touchpoints, including:
BE BOUNDLESS™
The Be Boundless campaign, anchored in Innovation, Connection, and Expression, will be a focal point at IBS 2025. This initiative encourages builders, contractors, and designers to explore limitless design possibilities and push the boundaries of creativity in modern construction.
Industry Trends & Insights
Reflecting Westlake Royal’s Annual Trends Report: The Best in Home Design, the booth will feature dynamic displays of key industry trends. Attendees can engage with product highlights, inspirational imagery, and expert guidance, fostering new ideas for their design and construction projects.
New & Noteworthy Product Launches
Westlake Royal’s comprehensive product portfolio continues to evolve, offering professionals and homeowners innovative solutions that combine performance and aesthetic appeal. Key product highlights at IBS 2025 include:
Siding & Accessories
- New Versetta Stone® Colors – Introducing three new hues: Granite Peak (sophisticated dark gray), Lunar Drift (classic white), and Glen Canyon (earthy tones). Available in Tight-Cut and Ledgestone profiles.
- Expanded Cedar Renditions™ Color Options – Five new solid colors for the U.S. (Aluzinc, Ironstone, Charcoal, Frost, Black Silk) and a premium woodgrain color (Natural Whitewash).
- Celect® V-Groove Profile & Accessories – A sleek 12-foot V-Groove profile ideal for horizontal and vertical applications, with new corner and window trim options.
- Updated Board & Batten for Royal® & Exterior Portfolio® Vinyl Siding – Enhanced structural stability and two striking new colors (Eclipse for Royal, Almost Midnight for Exterior Portfolio).
- TapcoTape™ for Tapco Tools® Contractor Brakes – A new measuring scale for faster, more accurate trim bending and cutting.
- Mid-America® Hybrid Gable Vents – Newly introduced vents in multiple shapes and sizes, including square, rectangular, and octagonal designs.
- Kleer® Reversible Nickel Gap/V-Groove Profile – A 6-inch cellular PVC trim profile designed for versatile modern and traditional applications.
- TruExterior® 5/8” Lap Siding Profile – Durable poly-ash siding that withstands extreme weather conditions and ground contact.
Trim & Mouldings
- Grove Collection™ Line Extension – Expanding with column wraps, nickel gap profiles, and flat trim. Recognized as a finalist for the 2025 Best of IBS™ Awards in the “Most Innovative Building Material Product” category.
Roofing
- New DaVinci® Roofscapes Colors – Rock Ridge and Aurora join the Nature Crafted Collection, inspired by natural slate and the Aurora Borealis.
- Expanded Newpoint® Concrete Roof Tile Colors & Profiles – Tailored for regional markets in California, Arizona, and Nevada.
- Dryroll™ Universal Ridge Vent & Weather Block – An advanced ridge venting solution for superior moisture management.
With an extensive array of new and featured products, expert insights, and immersive experiences, Westlake Royal Building Products is poised to make a lasting impact at IBS 2025. Visit booth C3819 to explore the latest innovations and discover how Westlake Royal is shaping the future of modern design and construction.
