Developers Expand Sales Strategy for Viceroy Residences Clearwater Beach
Developers BH3 Management and U.S. Development are entering a new phase for Viceroy Residences Clearwater Beach, broadening their sales strategy to attract a wider national and international buyer base. The 86-unit luxury beachfront condominium development is positioned to redefine upscale coastal living on Florida’s Gulf Coast. As part of this evolution, the developers have transitioned to a dedicated sales structure and appointed Waypoint Resort Real Estate to lead the sales program and strengthen the project’s market positioning.
This enhanced sales approach is designed to significantly expand the project’s visibility beyond regional markets while maintaining strong collaboration with Clearwater’s local brokerage community. Sales are now underway from the on-site presentation gallery, and vertical construction is anticipated to begin in 2026.
A Rare Opportunity on Clearwater Beach
Located at 551 Gulf Boulevard, directly on the waterfront and just minutes from downtown Clearwater and Sand Key, Viceroy Residences Clearwater Beach represents a rare offering. It will be the only new-construction luxury waterfront condominium to launch on Clearwater Beach in more than 20 years, making it a highly anticipated addition to the area’s real estate landscape.
The development will feature two elegant nine-story towers, bringing the internationally recognized Viceroy brand to Clearwater Beach for the first time. Known globally for refined design, elevated service, and immersive lifestyle experiences, Viceroy is set to introduce a level of luxury that is currently unmatched in the local residential market.
Broadening Reach to National and Global Buyers
During the project’s initial phase, sales efforts focused primarily on Florida and nearby regional markets. With growing interest in Clearwater Beach as a lifestyle and investment destination, the development team recognized the opportunity to expand its reach.
“In the initial phase, our sales efforts were focused on Florida and the surrounding regional markets,” said John Farina, CEO of U.S. Development. “We are now partnering with Waypoint to broaden our reach and engage national and international buyers as interest in Clearwater grows, while continuing to support and strengthen our relationships with the local brokerage community.”
This strategic shift reflects the increasing appeal of branded luxury residences to global buyers seeking lifestyle-driven real estate in premier coastal destinations.
Waypoint Resort Real Estate Joins the Project
Waypoint Resort Real Estate brings extensive expertise in branded residential real estate, with a proven track record across the United States, the Caribbean, Mexico, Central America, and South America. The firm specializes in representing world-class hospitality and residential brands, making it a strong fit for the Viceroy Residences Clearwater Beach vision.
Waypoint’s deep understanding of luxury buyer behavior, international sales channels, and market trends will play a key role in elevating the project’s profile on a global scale.
“Waypoint is very excited to become a member of the Viceroy Clearwater Beach team,” said Myles Newell, Principal of Waypoint. “Being a Florida-based firm that focuses on branded real estate in worldwide locations, this is a great fit for our firm. We look forward to working with the development team to quickly bring this unique vision into reality.”
Built for Resiliency and Long-Term Performance
Beyond luxury and design, Viceroy Residences Clearwater Beach has been thoughtfully engineered with resiliency and safety as top priorities. The buildings will be constructed at an elevation of 18.6 feet North American Vertical Datum (NAVD), significantly exceeding the FEMA standard of 12 feet NAVD.
The concrete structure will be paired with advanced window systems featuring missile impact glass capable of withstanding wind speeds of up to 165 miles per hour. To ensure continuity during power disruptions, the property will include generators connected to city gas lines, allowing essential systems to remain operational when they are needed most.
A Lifestyle Defined by Experiential Luxury
True to the Viceroy brand, the development blends refined architecture with experience-driven amenities designed to elevate everyday living. A beachfront bar with alfresco seating and a sand firepit creates a relaxed yet sophisticated gathering place, while a dedicated concierge team provides personalized services tailored to each resident’s preferences.
Residents will also enjoy exclusive access to a private beach club offering approximately 3,000 square feet of restaurant and pool bar space. Food and beverage service extends seamlessly from the owners’ restaurant directly to the pool and beach, delivering resort-style convenience in a private residential setting.
Wellness, Entertainment, and Social Spaces
Wellness is central to the Viceroy Residences experience. A state-of-the-art fitness center overlooking the Gulf includes a dedicated yoga room designed to promote balance and tranquility. A full-service spa, complete with sauna and steam room, provides a peaceful retreat, while exterior hot and cold plunge pools enhance the overall wellness offering.
For socializing and entertainment, residents can gather in a media room featuring billiards, card tables, and a sports bar. A versatile resident clubhouse offers additional space for private events and community gatherings, reinforcing a sense of connection among owners.
Setting a New Standard for Clearwater Beach Living
With its rare beachfront location, branded luxury positioning, resilient construction, and expansive lifestyle amenities, Viceroy Residences Clearwater Beach is poised to set a new benchmark for residential living in the area. By expanding its sales strategy and partnering with Waypoint Resort Real Estate, the development is strategically positioned to capture interest from discerning buyers across the U.S. and around the world—while delivering a level of luxury and service that Clearwater Beach has not seen before.
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