VENU Expands into Centennial with $13 Million Acquisition, Launches First Indoor Venue
Venu Holding Corporation today announced the successful completion of its $13 million acquisition of a prime property in Centennial, Colorado. This site will become VENU’s first indoor , designed to showcase its signature Luxe FireSuites. The acquisition is part of the Company’s ongoing strategy to expand into high-demand markets, leveraging its proven premium hospitality model and delivering immersive live entertainment experiences to new audiences.
The Centennial deal demonstrates continued momentum in executing its multi-market growth strategy and reinforces the Company’s commitment to delivering innovative entertainment options that combine comfort, exclusivity, and live music experiences.
Indoor Venue Concept to Introduce FireSuites Year-Round
VENU plans to complete the entitlement process for the Centennial property over the next 180 days. Construction will commence immediately after permit issuance, bringing first indoor to the Denver metro area. This location will allow the Company to extend its popular FireSuites concept—previously showcased at the Ford Amphitheater in Colorado Springs—into an indoor, year-round setting for the first time.
The FireSuites model, known for providing a premium, private live entertainment experience, has consistently driven strong sales and sponsorship revenue. By bringing this offering indoors, aims to create a unique entertainment environment that is not affected by seasonal limitations or weather conditions, giving guests a consistent, high-quality experience throughout the year.
Strong Pre-Construction Demand Validates Market Opportunity
“Centennial represents a new chapter for VENU,” said JW Roth, Founder, Chairman, and CEO of VENU. “Our FireSuites create a live entertainment experience people can’t get anywhere else, and now we’re bringing that concept to the Denver market year-round.”
Roth emphasized that pre-construction sales for the Centennial FireSuites are already on pace to sell out within 75 days, underscoring both the demand for premium live entertainment in the region and the strength of VENU’s brand. He noted that the early sales provide an important source of project financing, reducing the Company’s reliance on external capital while validating the indoor concept and the market’s appetite for this unique entertainment offering.
VENU’s Strategic Development Pipeline
The Centennial acquisition is part of VENU’s broader development pipeline, which continues to progress across multiple markets.
Broken Arrow, Oklahoma
In Broken Arrow, Oklahoma, VENU’s construction activities are advancing rapidly and remain on schedule. The Company is actively booking programming for the venue and anticipates announcing upcoming shows within the next 90 days. These announcements will provide early visibility into the inaugural season revenue potential, offering both fans and investors insight into the exciting programming that will define the debut year.
McKinney, Texas
VENU’s 20,000-seat multi-seasonal amphitheater in McKinney, Texas, is also progressing on pace. This project is part of the Company’s effort to expand into major metropolitan markets while maintaining a consistent approach to delivering premium live entertainment experiences. The McKinney is expected to become a major regional destination, further enhancing VENU’s footprint and brand recognition in key markets across the country.
Delivering on Execution and Growth
“We’re firing on all cylinders,” Roth added. “Centennial is closed, Broken Arrow and McKinney are rising out of the ground, and we’re about to start announcing the artists who will be playing our stages, along with our key sponsors who will support these projects through to completion. This is what execution looks like.”
VENU’s rapid execution across multiple projects demonstrates the Company’s disciplined approach to growth and its ability to bring innovative live entertainment experiences to market efficiently. By combining strategic acquisitions, robust pre-construction demand, and careful project management, is positioning itself as a leader in the premium live entertainment sector.
A Proven Model for Revenue and Sponsorship Growth
The FireSuites model has already proven successful at the Ford Amphitheater in Colorado Springs, where it has driven both ticket sales and sponsorship revenue. By bringing this concept to Centennial, expects to replicate this success in a new, indoor format. The model emphasizes exclusivity, comfort, and proximity to live performances, creating an immersive experience that appeals to high-value patrons.
The indoor venue will also provide additional revenue streams through sponsorships, premium ticket sales, and targeted marketing initiatives. Early pre-construction sales of FireSuites illustrate that approach resonates with consumers, reinforcing confidence in the project and the broader indoor venue strategy.
Outlook and Future Opportunities
With Centennial marking VENU’s first indoor , the Company is setting the stage for future expansion into additional markets. The combination of a premium hospitality model, strong pre-construction demand, and ongoing progress across other projects demonstrates VENU’s ability to identify and capitalize on high-demand entertainment opportunities.
As the Centennial project moves toward construction, and Broken Arrow and McKinney continue to rise, VENU remains focused on executing its strategic plan and delivering compelling live experiences for audiences across the country. By consistently expanding its portfolio of and leveraging proven concepts like FireSuites, is positioning itself for sustainable growth and long-term success in the live entertainment industry.
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