Umm Al Qura for Development & Construction Concludes Strategic Participation at Real Estate Future Forum 2026
Umm Al Qura for Development & Construction Company, the owner, developer, and operator of Masar Destination in Makkah, successfully concluded its participation as a strategic partner at the Real Estate Future Forum (RFF) 2026, held in Riyadh from January 26 to 28 under the patronage of His Excellency, Mr. Majid bin Abdullah Al-Hogail, Minister of Municipal Rural Affairs and Housing. The forum brought together leading real estate developers, investors, and industry experts from across the Kingdom and beyond to explore opportunities, innovations, and sustainable practices in urban development.
Showcasing Masar Destination at RFF
At the forum, Umm Al Qura for Development & Construction featured an interactive pavilion that attracted significant interest from investors, industry stakeholders, and visitors. The pavilion highlighted Masar Destination’s key components, including its master-planned urban zones, investment opportunities, and the latest developments across the project.
The exhibition not only served as a platform to present Masar Destination’s current offerings but also showcased the company’s vision for a modern, integrated urban community that balances environmental, social, and economic priorities. Visitors had the opportunity to learn about the latest construction milestones, innovative solutions, and the future plans that aim to enhance both the living experience for residents and the investment potential for stakeholders.
Launch of a Unified Digital Ownership Platform
During the forum, Umm Al Qura announced the launch of a unified digital ownership platform, accessible through approved developers. This digital platform is designed to provide accurate, transparent, and comprehensive information about ownership and development processes, available in both Arabic and English.
The platform represents a significant step toward enhancing transparency, governance, and efficiency in property management and ownership within Masar Destination. By providing a seamless interface for investors and residents, the platform allows for better tracking of ownership records, project updates, and legal compliance, fostering confidence and reliability among all stakeholders.
This initiative aligns with Vision 2030’s emphasis on digital transformation and smart urban planning, demonstrating Umm Al Qura’s commitment to leveraging technology to support modern urban lifestyles.
Achieving LEED Gold Certification
Coinciding with its participation in the forum, Masar Destination received LEED Gold certification in the Communities category. This prestigious recognition underscores the project’s adherence to international sustainability standards and reflects its commitment to creating a holistic, environmentally responsible urban environment.
The certification highlights several key achievements, including:
- Integration of sustainable building practices and energy-efficient design
- Implementation of green infrastructure and environmentally friendly systems
- Promotion of community well-being through social and economic inclusivity
Achieving LEED Gold demonstrates Masar Destination’s dedication to balancing growth with environmental stewardship, making it a benchmark for sustainable urban development in the region.
Commitment to Sustainable Urban Development
Umm Al Qura’s efforts with Masar Destination exemplify a commitment to creating a sustainable urban model in Makkah. By adhering to best international practices, the company ensures that development not only meets immediate needs but also anticipates future urban demands, including infrastructure, mobility, environmental preservation, and social integration.
The project’s planning and execution reflect Vision 2030 objectives, aiming to transform Makkah into a modern, well-planned urban center while preserving its cultural and spiritual heritage. This includes providing high-quality living environments for residents, welcoming experiences for visitors, and strategic investment opportunities for stakeholders.
Strengthening Strategic Partnerships
Participation in the Real Estate Future Forum allowed Umm Al Qura for Development & Construction to reaffirm its strategic partnerships within the Kingdom and internationally. The forum provided an opportunity for collaboration with investors, developers, and government entities, fostering long-term alliances that are critical to the continued success of Masar Destination.
Through these partnerships, the company aims to:
- Accelerate project development timelines
- Introduce innovative technologies and solutions in urban planning
- Expand investment channels for domestic and international stakeholders
- Promote sustainable practices across all facets of the project
The company’s engagement at RFF underscores its dedication to collaborative growth, ensuring that Masar Destination remains at the forefront of real estate innovation in Saudi Arabia.
Enhancing Quality of Life in the Holy City
Masar Destination is designed to support residents, visitors, and pilgrims with a modern, well-connected urban ecosystem. Through innovative infrastructure, community spaces, and commercial zones, the project provides an integrated urban experience that enhances quality of life while preserving the spiritual and cultural essence of Makkah.
The development reflects a vision of inclusivity, ensuring that all community members benefit from sustainable living standards, social amenities, and economic opportunities. By balancing development with environmental and cultural considerations, Masar Destination sets a new standard for urban excellence in religious and heritage-rich cities.
Alignment with Vision 2030
The initiatives unveiled at the Real Estate Future Forum align seamlessly with Saudi Arabia’s Vision 2030. Masar Destination contributes to the Kingdom’s broader objectives by:
- Promoting sustainable urban growth
- Integrating digital and technological solutions in real estate management
- Encouraging strategic investments in high-value urban projects
- Setting benchmarks for environmentally responsible urban communities
Through careful planning, modern design, and adherence to international sustainability standards, Umm Al Qura is actively helping shape a future-ready urban landscape in Makkah that balances modernity with tradition.
Conclusion
Umm Al Qura for Development & Construction Company’s participation in the Real Estate Future Forum 2026 reflects its ongoing commitment to excellence, innovation, and sustainable urban development. By showcasing Masar Destination, launching a unified digital ownership platform, and achieving LEED Gold certification, the company has reinforced its leadership in urban development and strengthened its strategic vision.
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