The Real Brokerage Inc. (NASDAQ: REAX), a leading technology-driven real estate brokerage, has announced the launch of Real Wallet Capital, a groundbreaking embedded lending solution that marks a first in the residential brokerage industry. Designed to support Real agents across the U.S., Real Wallet Capital provides quick and flexible access to working capital, empowering agents to better manage and grow their businesses.
Leveraging Real’s advanced technology and data-driven platform, the new solution offers dynamic credit customized to each agent’s individual business performance and transaction pipeline. This personalized approach ensures that agents receive capital solutions that align with their unique financial needs and sales activity.
By introducing embedded lending directly into its platform, Real is redefining how real estate professionals access financial resources—streamlining processes and eliminating traditional lending barriers. The launch underscores Real’s ongoing commitment to innovation, agent success, and transforming the real estate experience through integrated financial technology.
With Real Wallet Capital, the company strengthens its position as an industry leader, providing agents with the tools and financial flexibility needed to stay competitive in an evolving market while continuing to drive the future of real estate.
Built within Real’s proprietary reZEN software platform, Real Wallet Capital tackles key financial challenges faced by real estate professionals, including inconsistent cash flow, unpredictable transaction timelines, and the constant need for business reinvestment.
According to Tamir Poleg, Chairman and CEO of Real, the solution “brings embedded finance to the real estate industry for the first time, giving eligible agents same-day access to funds without the hassles of traditional lending.” He added that the initiative marks a major step toward building a leading financial platform centered on agent success.
Real Wallet Capital continuously underwrites credit in the background using agents’ historical earnings, pending deals, and projected income, ensuring dynamic and personalized financial support.
Key features include:
- Embedded access: Agents can view eligibility, sign loan agreements, and draw funds directly within Real Wallet.
- Same-day transfers: Funds are typically deposited the same business day.
- Performance-based underwriting: Credit limits adjust based on transaction history and sales pipeline.
- Flexible repayment: Small monthly payments and automatic deductions from commissions or revenue share.
Dominic Parikh, General Manager of Real Wallet, said the solution offers agents “confidence, control, and speed,” while CTO Pritesh Damani emphasized that integrating fintech into reZEN transforms Real Wallet into “the financial engine for the modern agent.”
