PulteGroup Names Chase Turner as President of Utah Division
PulteGroup, Inc. , recognized as America’s third-largest homebuilding company, has announced a significant leadership appointment that underscores its commitment to expanding its footprint in one of the nation’s fastest-growing housing markets. The company has named Chase Turner as President of its Utah Division, a move that marks a new chapter in its relatively recent but already promising journey in the state.
Turner, who brings more than two decades of experience in homebuilding, land acquisition, and operational leadership, will oversee all strategic and day-to-day operational activities for PulteGroup’s Utah operations. His role will include guiding the division’s market growth, managing community development projects, strengthening the land acquisition pipeline, and ensuring high standards in home construction and customer service.
The appointment reflects PulteGroup’s long-term vision for Utah—a market it officially entered in 2023—and its intent to become a leading homebuilder in the greater Salt Lake City metropolitan area and beyond.
A Leader with Deep Experience in Homebuilding
Chris Edgar, PulteGroup’s West Area President, emphasized Turner’s suitability for the role, stating,
“We’ve made great strides establishing ourselves in Utah and are building toward becoming one of the market leaders in the greater Salt Lake City metro and Utah market. Chase’s wealth of experience in strategy, land acquisition, and operational execution will complement the talent we already have on our team as we continue that growth.”
Turner’s career in the homebuilding industry spans over 20 years, during which he has developed a reputation for identifying promising land opportunities, executing efficient construction processes, and building cohesive teams. Most recently, he served as Division President for the Utah operations of Century Communities, a national homebuilder. His leadership there involved scaling operations, securing key development sites, and launching communities that addressed the state’s growing housing needs.
This background makes him uniquely positioned to guide PulteGroup’s Utah expansion. Beyond his operational expertise, Turner is known for building strong relationships with local stakeholders—ranging from municipal planning officials to trade partners—an asset in a competitive housing market where land availability and community approvals can make or break a growth strategy.
Why Utah, and Why Now
Utah has become one of the most dynamic and competitive housing markets in the United States. With a combination of economic growth, high quality of life, and population expansion, the state consistently ranks among the fastest-growing in terms of both people and housing demand. The Salt Lake City metropolitan area, in particular, has seen strong job creation in technology, healthcare, and professional services, attracting residents from across the country.
According to state demographic data, Utah’s population is projected to continue its upward trend well into the next decade, fueled by both domestic migration and natural growth. This rapid expansion has created significant pressure on the housing supply, resulting in rising home prices and increased demand for both entry-level and move-up housing.
Recognizing this opportunity, PulteGroup entered the Utah market in 2023, strategically positioning itself to serve homebuyers at different life stages and income levels. The company’s entry was marked by the launch of several communities designed to capture market demand while reflecting Utah’s unique lifestyle preferences.
Early Success in Utah Communities
Since its market entry, PulteGroup has already made notable progress, with successful launches including:
- Deep Creek at Jordanelle Ridge – A community offering scenic views and proximity to outdoor recreation, appealing to buyers seeking a blend of nature and convenience.
- Mountain Vista at Sunset Flats – Targeted toward families and professionals looking for modern designs and functional floorplans.
- Salem Foothills – A neighborhood that blends contemporary living with access to top-rated schools and community amenities.
These early developments have been well-received by homebuyers, with strong sales activity indicating that PulteGroup’s product offerings align with the preferences of Utah residents. The company has also built a strong land pipeline, ensuring a steady flow of future communities to meet ongoing demand.
Turner’s Vision for Growth
For Turner, the role is both a professional challenge and a timely opportunity.
“Utah represents one of the most dynamic and fastest-growing markets in the country, and I’m excited to join PulteGroup at this pivotal time,” said Turner. “I look forward to working with the talented Utah team to deliver exceptional homes and communities that meet the strong demand we’re seeing in the Utah market.”
Turner’s approach will focus on several key priorities:
- Expanding the Land Pipeline – Securing well-located parcels of land to fuel future development.
- Optimizing Operational Efficiencies – Streamlining construction timelines and processes to deliver homes faster without compromising quality.
- Enhancing the Customer Experience – Ensuring that PulteGroup’s buyers in Utah receive the same high standards of design, service, and craftsmanship the brand is known for nationwide.
- Community Engagement – Building strong relationships with local governments, trade partners, and community organizations to support sustainable growth.
Meeting Utah’s Housing Challenge
The state of Utah has been vocal about its need for more housing. State housing studies have revealed that the shortage spans across various price points, affecting first-time buyers, growing families, and downsizing empty-nesters alike.
Turner acknowledges the magnitude of the challenge and sees PulteGroup’s role as part of the solution.
“The state of Utah has acknowledged the critical need for additional housing inventory, and PulteGroup is well-positioned to help address this challenge,” Turner noted. “With our proven ability to deliver quality homes and create thriving communities, we’re excited to be part of the solution while becoming a major force in Utah homebuilding.”
This aligns with PulteGroup’s broader corporate strategy, which emphasizes building sustainable communities, offering diverse product lines, and addressing housing shortages in high-demand regions.
PulteGroup’s Broader Market Strength
PulteGroup’s decision to invest heavily in Utah is backed by its national track record. The company operates in over 40 major markets across the U.S., offering homes under well-known brands including Centex, Pulte Homes, Del Webb, DiVosta Homes, and John Wieland Homes and Neighborhoods.
Its product offerings range from affordable entry-level housing to luxury residences, as well as active adult communities for buyers aged 55 and over. This multi-brand strategy enables the company to adapt to local market conditions while serving a broad spectrum of customers.
With Turner’s appointment, PulteGroup is signaling that its Utah operations are entering a new phase—one defined by accelerated growth, operational excellence, and deepened community ties. The combination of a strong leadership team, early market traction, and a favorable economic climate positions the company to make a significant impact in the region.
The next few years will likely see PulteGroup broaden its reach across the Wasatch Front and beyond, introducing more communities that reflect Utah’s lifestyle, from outdoor-oriented neighborhoods to family-friendly suburban developments.
In Turner’s own words, the mission is clear: deliver homes and neighborhoods that not only meet the market’s demand but also enrich the fabric of the communities they serve.
