Public Storage and Welltower Forge Strategic Data Science Partnership to Revolutionize Capital Allocation and Operational Analytics
Public Storage and Welltower Inc. (NYSE: WELL) today announced a landmark strategic partnership centered on leveraging data science to enhance operational efficiency, optimize capital allocation, and accelerate value creation. This collaboration merges Welltower’s industry-leading data science-driven capital allocation expertise with Public Storage’s sophisticated operational, pricing, and customer analytics capabilities, creating a powerful synergy designed to deliver superior risk-adjusted returns.
Welltower’s data science platform, which the company launched in 2016, represents a comprehensive ecosystem of machine learning, deep learning, and artificial intelligence (AI) technologies. The platform is spearheaded by a multidisciplinary team of Ph.D. computer scientists, engineers, statisticians, and mathematicians. Its core purpose is to dynamically guide capital toward the highest risk-adjusted return opportunities, spanning acquisitions, developments, dispositions, and lending. Historically, Welltower has focused its platform on capital allocation, achieving remarkable outcomes through advanced modeling and rapid decision-making processes.
In parallel, Public Storage has built a robust operational data science capability as part of its ongoing transformation. These capabilities include revenue management, customer behavior modeling, demand forecasting, and operating efficiency analytics. These analytical tools are key drivers of net operating income growth and margin expansion, enabling Public Storage to operate with a level of precision and scalability unmatched in the self-storage sector.
Under the new partnership, Public Storage will license tailored models from Welltower to deploy capital with greater velocity and precision, particularly on a granular, micro-market level. This capability will strengthen the company’s PS4.0™ strategy, which is focused on compounding per-share value over the long term. By integrating Welltower’s sophisticated quantitative models, Public Storage aims to sharpen its investment decision-making process and identify opportunities that offer the highest return potential while managing risk effectively.
Simultaneously, Public Storage will contribute its proven operational analytics expertise to enhance Welltower’s operating platform. Over time, this reciprocal exchange of knowledge and capabilities is expected to bolster Welltower’s operating performance and elevate the effectiveness of analytics-driven decision-making across the Welltower Business System. This two-way collaboration establishes a foundation for continuous innovation in data-driven real estate management and capital deployment.
One of the most significant advantages of this partnership lies in the proprietary data held by both organizations. Each company maintains an extensive repository of unique, historical, and operational data that competitors, third-party data providers, or large language model (LLM) interfaces cannot access or replicate. This exclusive data creates a durable asymmetric information advantage, allowing the companies to make highly informed decisions that others in the market cannot easily emulate.
Welltower’s platform has demonstrated its power through over $80 billion in capital allocation activity in recent years. In a sector where transaction timelines typically range from five to nine months, Welltower has condensed the process to mere weeks. By harnessing advanced mathematical models and high-performance computing, the company has reduced latency in capital deployment and dramatically increased “velocity to market,” providing a tangible competitive edge. Public Storage will now apply these models to micro-markets, leveraging supervised and unsupervised learning to target high-potential opportunities that maximize growth and returns.
Tom Boyle, Public Storage’s incoming Chief Executive Officer, emphasized the strategic significance of this collaboration, stating, “Both Welltower and Public Storage have built differentiated data science capabilities that create a durable competitive advantage. By integrating Welltower’s data science-driven capital allocation capabilities into our PS4.0 platform, we expect to further sharpen how we deploy capital and accelerate value creation. Over time, our operational analytics capabilities will help enhance Welltower’s operating platform as well.”
Welltower’s CEO, Shankh Mitra, noted the transformative impact of the partnership on the real estate industry, which he described as historically “local” and “gut-feel” driven. He remarked, “While real estate is the world’s largest asset class, it has historically been characterized as a local, ‘gut-feel’ industry that has proven to be one of the most unscalable businesses. While some have attempted to scale the business through service models, we believe that the only way to truly scale this business is through the data generated by the assets.”
Mitra added, “We are delighted to announce this partnership with Public Storage, a truly iconic company. Harnessing the power of Welltower’s data science platform, Public Storage will be deploying quantitative models for the real world – a world of science and math, not language and images – trained on decades of actual, proprietary performance data. This will significantly accelerate capital allocation decisions, demonstrating a tangible, real-world application of AI.”
Public Storage, a member of the S&P 500, is a leading real estate investment trust (REIT) focused on the acquisition, development, ownership, and operation of self-storage facilities. As of December 31, 2025, the company owned or operated 3,533 self-storage facilities across 40 states in the United States, totaling approximately 258 million net rentable square feet. Public Storage also holds a 35% common equity interest in Shurgard Self Storage Limited (Euronext Brussels: SHUR), which operates 332 self-storage facilities in seven Western European countries under the Shurgard® brand. The company’s headquarters are located in Frisco, Texas.
Welltower, also an S&P 500 company, focuses on rental housing for aging seniors in the United States, United Kingdom, and Canada. Its portfolio includes over 2,000 seniors and wellness housing communities, strategically located in highly attractive micro-markets. Welltower positions itself as an operating company within a real estate wrapper, leveraging disciplined capital allocation and superior operational performance powered by its Data Science platform and the Welltower Business System. This approach allows the company to deliver long-term compounding per-share growth for its investors.
By combining Welltower’s capital allocation expertise with Public Storage’s operational analytics capabilities, this partnership represents a new paradigm for data-driven decision-making in real estate. Both organizations aim to maximize risk-adjusted returns, optimize operational efficiency, and accelerate the deployment of capital. For investors, this collaboration signals a commitment to leveraging cutting-edge data science to generate measurable, sustainable value across two of the most established and respected companies in their respective sectors.
More information about Welltower can be found at www.welltower.com, where the company regularly posts investor presentations, financial information, and disclosures. Public Storage and Welltower continue to underscore the importance of proprietary data and advanced analytics as critical drivers of competitive advantage and long-term growth in real estate.
