Operation HOPE Launches Project Restore HOPE Los Angeles

Operation HOPE Launches Project Restore HOPE Los Angeles to Aid Wildfire Recovery

Operation HOPE, a nonprofit organization dedicated to helping low- and moderate-income Americans thrive, has announced the launch of Project Restore HOPE Los Angeles, the second phase of its relief, recovery, and rebuilding initiative following the devastating wildfires that recently impacted the area. The project aims to address both immediate and long-term needs of individuals, businesses, and communities affected by the fires.

The initiative will be co-chaired by John Hope Bryant, Founder, Chairman, and CEO of Operation HOPE; Lance Triggs, EVP and President of HOPE Programs; and Brad Johnson, a respected hospitality executive and 30-year resident of Los Angeles. Additionally, the project will be supported by a committee composed of leaders from both the public and private sectors, as well as professional athletes, entertainers, and community activists. Project Restore HOPE Los Angeles is a five-year commitment to help rebuild and strengthen the city’s communities, particularly those hit hardest by the fires.

Through its partnerships with major corporations including Bank of America, Wells Fargo, US Bank, Cathay Bank, and Delta Airlines, Operation HOPE has already established more than 50 HOPE Inside Disaster offices in Los Angeles. These offices are staffed by 1,000 HOPE Corps volunteers ready to assist residents and businesses with vital disaster recovery services. These services include:

  • FEMA Applications and Appeals
  • Small Business Recovery / SBA Loans
  • Obtaining Copies of Destroyed Documents
  • Insurance Claims Assistance and Appeals
  • Managing Mortgage Payments on Damaged Homes
  • Payment Deferment Assistance
  • Negotiating and Working with Creditors
  • Financial Counseling
  • Disaster Recovery Budgeting
  • Home Inspections and Repair Contracts
  • Foreclosure Prevention

A key aspect of Project Restore HOPE Los Angeles is the mobilization of support from the city’s hospitality industry. Brad Johnson, in collaboration with Mona Holmes, Eater LA editor and Altadena native, will lead efforts to establish a headquarters office in Altadena, one of the areas most impacted by the wildfires. The headquarters will provide complimentary meal services for community members, facilitated by renowned chef John Cleveland, owner of Post & Beam restaurant. The office will also serve as a hub where Operation HOPE volunteers can assist residents, workers, and business owners with complex federal relief applications, insurance claims, and provide long-term financial coaching.

“Project Restore HOPE Los Angeles represents our commitment to rebuilding and strengthening the communities that need it most,” said John Hope Bryant, founder of Operation HOPE. “This project draws on Operation HOPE’s deep ties to Los Angeles, which date back to our founding following the civil unrest after the Rodney King verdict over 30 years ago. By partnering with community leaders like Brad Johnson, Mona Holmes, and John Cleveland, we aim to provide both immediate financial relief and long-term recovery services to working-class families and business owners.”

The goal of Project Restore HOPE is not just to provide emergency relief but to build resilience in the communities most affected by the wildfires. This initiative is designed to give individuals the resources and tools they need to recover, rebuild their lives, and emerge from the crisis stronger than before.

In addition to individual support, the project will focus on helping small businesses navigate the recovery process. Small businesses often face unique challenges in the wake of disasters, and Project Restore HOPE Los Angeles aims to provide them with the support they need to resume operations and continue contributing to the local economy.

For more information, affected individuals are encouraged to contact the HOPE Inside Disaster offices, powered by HOPE Coalition America (HCA), where they can receive personalized assistance. Individuals can find resources on FEMA applications, insurance claims, and financial counseling, as well as guidance on how to access federal relief funds. HOPE Inside Disaster is designed to be a one-stop resource for those impacted by the wildfires.

About Operation HOPE, Inc.


Founded in 1992, Operation HOPE has been dedicated to empowering underserved communities by making free enterprise and capitalism work for them. Through its innovative community uplift model, HOPE Inside, the organization has served over 4 million individuals and facilitated more than $3.2 billion in economic activity across disenfranchised communities. Operation HOPE’s mission is to turn financial challenges into opportunities, helping individuals transition from check-cashing customers to banking customers, renters to homeowners, and small business dreamers to successful entrepreneurs.

By providing disaster survivors with the tools to regain their financial footing, Operation HOPE is helping to create a more resilient and economically vibrant future for the communities it serves.

Read more: Operation HOPE Launches Project Restore HOPE Los Angeles

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