OKC Roofers Unveils Rufus the Roofing Rabbit
OKC Roofers, a trusted Native American family-owned roofing company with over a decade of excellence, has unveiled a significant brand refresh centered around their new mascot, Rufus the Roofing Rabbit. This strategic rebranding effort reinforces the company’s core values of reliability, craftsmanship, and outstanding customer care that have defined its 45-year industry presence.
The introduction of Rufus represents an evolution of the OKC Roofers brand, designed to communicate the company’s commitment to making the roofing process less stressful and more approachable for Oklahoma families. This refresh maintains the trusted reputation OKC Roofers has built since 2013 while positioning the company for continued growth.
“This rebranding reflects who we truly are as a company,” said Eric Aultz, Owner and CEO of OKC Roofers. “We’ve always prioritized creating a customer experience that removes anxiety from the roofing process. Rufus embodies our dedication to swift, reliable service delivered with a personal touch that builds lasting relationships with our clients.”
The brand refresh comes as OKC Roofers celebrates significant milestones, including over 2,000 successful projects throughout central Oklahoma, an A+ BBB rating, and a near-perfect 4.9-star customer rating. These achievements underscore the effectiveness of the company’s customer-first approach, which the new branding aims to highlight.
Beyond visual elements, the rebranding emphasizes OKC Roofers’ commitment to community engagement. The refreshed digital presence will feature educational content on sustainable roofing practices and seasonal maintenance tips, reinforcing the company’s role as a trusted resource for Oklahoma homeowners.
“As a Native American family-owned business, we’ve built our reputation on integrity and craftsmanship,” added Aultz. “Our refreshed brand better communicates these values while making our expertise more accessible. Just as rabbits are known for their reliability and attention to detail, our teams deliver consistent quality without cutting corners.”
The rebranding extends across all customer touchpoints, including a redesigned website, updated service vehicles, and refreshed marketing materials. Rufus will serve as the centerpiece of an integrated marketing campaign appearing on billboards along I-35 and I-40, social media platforms, and community events throughout 2025.
Early customer feedback confirms that the rebranding successfully communicates OKC Roofers’ dedication to outstanding service. Multiple clients have noted how the approachable new brand elements, particularly Rufus, have made complex roofing decisions feel less intimidating while reinforcing confidence in the company’s expertise.
The new branding also highlights OKC Roofers’ continued commitment to technological advancements in the roofing industry. The company has incorporated drone technology for more precise roof inspections and advanced weather-resistant materials to improve durability. These innovations align with OKC Roofers’ mission to provide the highest level of service and craftsmanship.
In addition to its technological advancements, OKC Roofers remains dedicated to its community outreach efforts. The company regularly participates in local charitable initiatives, including providing free roofing repairs for veterans and families in need. The refreshed brand reinforces this community-first approach, ensuring that customers recognize the company not just for its services but for its role in strengthening the local community.
OKC Roofers has also expanded its training programs to support the next generation of roofing professionals. By offering apprenticeships and continuing education opportunities, the company is investing in the future of the roofing industry while maintaining the highest standards of workmanship.
With this brand evolution, OKC Roofers reaffirms its commitment to being the most trusted roofing partner for homeowners throughout central Oklahoma, delivering on its promise to make the entire roofing process simple from start to finish.
About OKC Roofers
OKC Roofers is a Native American family-owned and operated roofing company providing quality roofing and general contracting services to clients in Oklahoma City and surrounding areas. With a dedication to excellence reflected in its A+ BBB Accreditation, GAF Certification, and membership in multiple chambers of commerce, the company delivers superior craftsmanship backed by lifetime warranties. For more information, visit [website URL].
