The NRP Group Unveils Diamond Flats: An Art-Inspired Luxury Living Experience in Carrollton, Texas
The NRP Group, a nationally recognized, vertically integrated developer, builder, and manager of multifamily communities, has officially announced the grand opening of Diamond Flats, a 331-unit art-inspired luxury apartment community located in Carrollton, Texas. Designed to blend artistic inspiration with modern living, Diamond Flats features 5,000 square feet of ground-floor retail space, offering residents a vibrant lifestyle experience in the heart of the Dallas-Fort Worth (DFW) metroplex.
This project represents NRP Group’s continued investment in high-quality multifamily housing across Texas, a region experiencing robust population growth and sustained demand for thoughtfully designed residential communities. Situated at 1402 Carrollton Parkway, Diamond Flats provides convenient access to major highways and employment centers while emphasizing design, livability, and cultural enrichment.
A Vision Rooted in Art and Modern Design
Diamond Flats was conceptualized with art as its central theme, reflecting a design philosophy that merges aesthetic elegance with everyday functionality. The architectural vision was brought to life by Davies Architects, with interiors crafted by SJL Design Group, two firms known for their innovative and people-centric approach to residential environments.
Upon entering Diamond Flats, residents are greeted by gallery-style corridors adorned with curated artwork, creating a visual journey that celebrates creativity and community. Natural light floods the spaces, enhancing the modern finishes and emphasizing the building’s open, airy design. The overall atmosphere aims to evoke the feeling of living within a contemporary art exhibit—refined, expressive, and approachable.
“Diamond Flats was created with residents at the center of every decision,” said Alena Savera, Vice President of Development at The NRP Group. “We thought carefully about what people want in their daily lives—from abundant natural light to thoughtful details like under-cabinet lighting, custom mirrors, and quartz surfaces. This community reflects those priorities, offering larger layouts, premium amenities, and a design perspective that sets Diamond Flats apart in the Carrollton market.”
A Strategic Location in a Thriving Region
Diamond Flats is strategically located in Carrollton, one of the fastest-growing cities in the Dallas-Fort Worth metro area, known for its strong economy, excellent infrastructure, and diverse employment base. The property’s location near the Sam Rayburn Tollway and President George Bush Turnpike allows for seamless connectivity across the metroplex, placing residents within easy reach of business hubs and entertainment destinations such as Legacy West, The Star in Frisco, and Grandscape.
For professionals, Diamond Flats offers an ideal balance between work and lifestyle. Major employers like JP Morgan, Toyota, Ericsson, and Frito-Lay are within a short commute, and downtown Dallas is less than 25 minutes away. The proximity to key retail and dining corridors further enhances the community’s appeal, providing residents with a rich mix of convenience and sophistication.
Exceptional Amenities Designed for Modern Living
Diamond Flats raises the standard for luxury living through its comprehensive amenities package that promotes wellness, recreation, and community engagement.
Residents have access to a state-of-the-art fitness center, which rivals boutique gyms in both equipment and design. The space is equipped with a Pilates reformer, free weights, squat racks, spin bikes, and HIIT training gear, catering to a full spectrum of fitness preferences. For outdoor relaxation, the resort-style swimming pool serves as the centerpiece, surrounded by outdoor lounges, TVs, and game areas that create an inviting social environment.
Three landscaped courtyards provide additional spaces for residents to unwind or connect, featuring grilling stations, shaded seating, and lush greenery that fosters a sense of calm amid urban surroundings. A coworking hub with dedicated workspaces and a podcast studio caters to the growing number of remote professionals, offering both productivity and creativity in one setting.
Pet owners are equally considered—Diamond Flats includes a dog park, pet spa, and washing station, ensuring the community is welcoming to all members of the household.
Elevated Interiors with Thoughtful Details
Inside each apartment, the attention to detail is unmistakable. Diamond Flats’ interiors balance luxury finishes with everyday practicality, ensuring both comfort and durability. Every residence is equipped with stainless steel appliances, in-unit washers and dryers, keyless entry systems, luxury vinyl plank flooring, and ceiling fans for modern convenience.
Residents can choose between two distinct finish packages, allowing personalization of materials such as quartz countertops, cabinetry tones, and kitchen backsplashes. Select units also feature private balconies, offering scenic views and additional outdoor space.
“Every design decision, from the open layouts to the materials palette, was made to enhance livability,” said Savera. “We wanted Diamond Flats to feel not just like an apartment community, but a home that residents can grow into and truly enjoy.”
A Growing Footprint in the Dallas-Fort Worth Metro Area
The opening of Diamond Flats underscores The NRP Group’s continued expansion in the Dallas-Fort Worth region—one of the most dynamic housing markets in the country. The company has already developed more than 7,000 multifamily units across 30+ properties throughout the area, ranging from luxury market-rate apartments to mixed-income communities that support housing accessibility.
Recent developments by NRP Group in the region include:
- Jackson Road, a 370-unit luxury multifamily community, currently under construction.
- Cora, a 340-unit mixed-income housing development in Anna, Texas, addressing workforce housing needs.
- Sutton Flats, a 300-unit market-rate community in Howe, Texas, offering high-end amenities and suburban convenience.
- The Whitley, an upscale 330-unit multifamily property in Princeton, Texas, designed for residents seeking premium quality in a smaller-city setting.
These projects reflect The NRP Group’s diverse development strategy, balancing luxury offerings like Diamond Flats with attainable housing solutions that meet the needs of a broad demographic. The company’s vertically integrated model—covering development, construction, and management—ensures consistent quality, cost efficiency, and long-term value creation.
A Commitment to People and Place
Beyond its physical design, Diamond Flats embodies NRP Group’s commitment to community-oriented development. By integrating retail space and promoting art-inspired experiences, the project aims to foster interaction among residents and connect with the broader Carrollton community. The 5,000 square feet of ground-floor retail will welcome local businesses, cafés, and boutique services, enhancing both livability and neighborhood vibrancy.
This community-centric approach aligns with NRP Group’s broader mission: to create exceptional housing that strengthens local economies, enriches lives, and builds lasting neighborhoods. The company’s focus on sustainability, inclusivity, and design excellence positions it as a leader in multifamily development across the United States.
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