Moss Begins Construction on The Dunes Fort Lauderdale, an Autograph Collection Hotel
Moss, a nationally recognized construction firm known for delivering high-profile hospitality and mixed-use developments, has officially joined forces with G. Holdings and Marriott International to commence construction on The Dunes Fort Lauderdale, an Autograph Collection Hotel. This exciting new development marks a milestone for the area, as it will be the first-ever Autograph Collection property in Fort Lauderdale.
Situated at a prime location along A1A, specifically at 441 South Fort Lauderdale Beach Boulevard, the project is poised to redefine the city’s luxury hotel landscape. Nestled against the backdrop of Fort Lauderdale’s world-renowned beachfront, the property will bring an upscale, design-forward hospitality experience to both international travelers and the local community.
A Vision Realized for Fort Lauderdale Beach
The Dunes Fort Lauderdale is being developed by GraniteFL LLC, part of the prestigious G. Holdings Group. Moss will serve as the construction manager, ensuring the project is delivered to the highest standards.
Spanning approximately 206,000 square feet across 16 stories and with an estimated development value exceeding $175 million, the hotel is designed to offer an unparalleled blend of coastal elegance and modern comfort. Upon completion, the property will feature:
- 205 meticulously appointed guest rooms designed with both relaxation and functionality in mind.
- An ocean-facing restaurant that will provide guests and visitors with a fine dining experience complemented by breathtaking Atlantic views.
- A mezzanine-level event venue ideal for weddings, conferences, and special gatherings, with the flexibility to host both intimate and large-scale functions.
- A third-floor pool and bar deck that captures the essence of Florida leisure living, offering a relaxed yet stylish atmosphere.
- A rooftop bar and dining venue delivering panoramic vistas of the coastline and city skyline, ideal for sunset cocktails or romantic dinners.
- A valet-operated subterranean garage ensuring seamless guest arrivals and departures, with convenience and privacy in mind.
Statements from Project Leaders
Harry Gross, founder and CEO of G. Holdings, shared his enthusiasm for the groundbreaking moment:
“The Dunes Fort Lauderdale represents a long-held vision for Fort Lauderdale Beach. We’re proud to work with Marriott and Moss to bring to life this distinctive destination — a place for locals and global travelers to gather, recharge, and enjoy the vibrancy of the neighborhood.”
This project is more than just a hotel; it’s intended to be a destination within a destination, enhancing Fort Lauderdale’s profile as a luxury travel hotspot while embracing the area’s rich cultural and natural heritage.
Design that Marries Coastal Beauty with Contemporary Sophistication
The architectural design for The Dunes Fort Lauderdale is the work of FSMY Architects & Planners, who have masterfully balanced modern forms with elements inspired by the surrounding coastline. Natural materials, expansive glass façades, and clean architectural lines have been chosen to capture the spirit of Fort Lauderdale Beach while offering a timeless appeal.
Inside, award-winning interior design firm Studio Munge has curated a space that evokes both comfort and refined style. Expect warm, earthy tones paired with textural layers and carefully selected local accents—details that create a sense of belonging for visitors from all over the globe. The result will be a hospitality environment that not only offers luxury but also feels authentically connected to the local culture and setting.
A Landmark for Marriott’s Autograph Collection
The Dunes Fort Lauderdale will join Marriott International’s Autograph Collection, a portfolio known for properties that are rich in personality and singular in their design approach. Each hotel in the collection is independently styled, offering guests a distinctive experience while benefiting from the global hospitality giant’s standards of service and operational excellence.
Liam Brown, group president for U.S. and Canada at Marriott International, underscored the significance of the development:
“We are excited to welcome The Dunes Fort Lauderdale to the Autograph Collection portfolio. The Dunes Fort Lauderdale reflects the distinctive style, purposeful design, and sense of place that defines this brand. This project brings a meaningful new addition to our Florida offerings—and one that we anticipate will be an important first for Fort Lauderdale.”
With Fort Lauderdale attracting millions of visitors each year, the new hotel is expected to serve as both a luxury accommodation option and a destination for curated experiences, from rooftop culinary events to beachfront cultural activities.
Groundbreaking Ceremony Marks the Start of a New Era
The groundbreaking event for The Dunes Fort Lauderdale brought together local officials, civic leaders, community stakeholders, project partners, and members of the design and engineering teams. The celebration highlighted the collaborative spirit driving the project and its anticipated impact on the local economy and tourism industry.
Brett Atkinson, president of Moss, spoke to the company’s commitment to the development:
“This project reflects everything Moss values—collaboration, community, and excellence. We’re honored to work alongside G. Holdings, Marriott, and the talented design and engineering team to shape a new chapter in Fort Lauderdale’s architectural story.”
Economic and Community Impact
Beyond its architectural appeal and hospitality offerings, The Dunes Fort Lauderdale is set to generate significant economic benefits for the region:
- Job Creation – The construction phase will employ hundreds of skilled workers, while the completed hotel will provide long-term employment opportunities in hospitality, management, and operations.
- Tourism Boost – By attracting high-end travelers, the project is expected to contribute millions in annual tourism revenue to the local economy.
- Community Engagement – With event spaces and public-facing dining options, the property aims to become a gathering place for both residents and visitors.
Elevating Fort Lauderdale’s Status as a Luxury Destination
Fort Lauderdale has long been celebrated for its pristine beaches, boating canals, and vibrant cultural scene. In recent years, the city has also been emerging as a luxury travel and business destination, attracting an increasing number of premium hotel developments.
The Dunes Fort Lauderdale will further position the city on the global hospitality map, offering a property that blends the exclusivity of a boutique hotel with the prestige and reach of an international brand. Its strategic beachfront location ensures guests have immediate access to both the natural beauty of the Atlantic Ocean and the city’s lively dining, shopping, and entertainment districts.
