Minto Communities USA (Minto), The St. Joe Company (NYSE: JOE), and Margaritaville Holdings proudly announce the sale of the 2,000th home at Latitude Margaritaville Watersound, an active adult community for residents 55 and older. Opened in May 2021, the community plans for approximately 3,500 homes in its first phase, with future phases already in the works.
A Coastal Lifestyle Like No Other
Located along Northwest Florida’s stunning Emerald Coast, between Pensacola and Panama City, Latitude Margaritaville Watersound offers a unique blend of beachside living and resort-style amenities. Nestled within St. Joe’s expansive Bay-Walton Sector Plan—spanning 110,500 acres and 15 miles of Intracoastal Waterway frontage—the community is minutes from the picturesque Scenic Highway 30-A, renowned for its white-sand beaches and relaxed atmosphere.
“Reaching 2,000 home sales at Latitude Margaritaville Watersound is a major achievement,” said Jorge Gonzalez, President and CEO of St. Joe. “This milestone underscores the quality of the homes, the incredible amenities, and the appeal of Northwest Florida’s lifestyle. The region continues to attract residents from across the country, as evidenced by this success.”
A Winning Formula for Active Adults
Latitude Margaritaville Watersound’s popularity stems from its vibrant, fun-filled approach to 55+ living, centered on themes of music, food, and escapism. The community has surpassed sales expectations, earning recognition as one of the top 50 master-planned communities in the U.S. by RCLCO Real Estate Consulting. It has also received numerous awards for its island-inspired homes and state-of-the-art amenities.
Jim Wiseman, President of Margaritaville Development, noted, “We are thrilled to celebrate this milestone. Our residents have embraced the fun, inspired lifestyle that Latitude Margaritaville offers, creating a community unlike any other.”
World-Class Amenities and New Additions
Latitude Town Square serves as the community’s entertainment hub, featuring:
- A terraced amphitheater with a thatched-roof bandshell for live music.
- The Latitude Bar & Chill restaurant, complete with a rooftop Overlook Bar offering views of the Intracoastal Waterway.
- A lagoon-style Paradise Pool with a Tiki Island and gradual beach entry.
- Fins Up! Fitness Center, offering indoor lap pools, workout equipment, fitness classes, and wellness programs.
- Sports courts for tennis, pickleball, and bocce, as well as a putting green and games lawn.
Additional amenities under construction include the Workin’ N’ Playin’ Center, featuring a theater, woodworking shop, pottery studio, and pet spa. Plans also include new sports courts and expanded facilities for creative and recreational activities.
Diverse Home Collections
The community offers five distinct home collections:
- Conch Cottage Collection
- Caribbean Villas Collection
- Beach and Island Collections of single-family homes.
- Vista Collection of two-story luxury homes overlooking the Intracoastal Waterway.
Homes embody the tropical, “no worries” vibe that defines Latitude Margaritaville, with floor plans ranging from 1,210 to 4,048 square feet and prices starting in the $300s.
Future Development and Innovation
In addition to residential offerings, St. Joe has plans for a public marina, a commercial village, and a healthcare campus. The campus, developed in partnership with Tallahassee Memorial Healthcare and Florida State University’s College of Medicine, will focus on aging research and senior living technology. Current services include urgent care, cardiology, and pulmonary care, with further facilities planned for orthopedics, obstetrics, and ambulatory surgery.
Latitude Margaritaville Watersound, developed by Minto, Margaritaville, and St. Joe, is the first of its kind in partnership with St. Joe. Other Latitude Margaritaville communities are located in Daytona Beach, Florida, and near Hilton Head, South Carolina, continuing to expand the brand’s iconic lifestyle.
Residents and future homeowners can explore the 13 model homes and the full range of amenities daily, solidifying Latitude Margaritaville Watersound as a premier destination for vibrant, active living.
