Interface Introduces noravant™, Redefining the Future of Rubber Flooring
Interface, Inc., a global leader in commercial flooring and sustainability, has announced the launch of noravant™, an innovative PVC-free resilient flooring solution that signals a new chapter for the rubber flooring category. With this introduction, Interface expands its already strong rubber portfolio and delivers a first-of-its-kind product platform designed to combine superior performance, elevated aesthetics, and a low carbon footprint.
The debut product under this platform, Noravant timber, represents a major milestone in flooring innovation. It introduces the industry’s first woodgrain design in rubber flooring, merging the natural look of wood with the durability and resilience of rubber. Currently available across the Americas and select EMEA markets, Noravant Timber sets the stage for future product innovations within the Noravant platform.
This new addition complements Interface’s existing rubber solutions, including Noraplan and Norament, strengthening the company’s PVC-free resilient offerings. With Noravant, Interface continues to expand design and performance possibilities for architects and designers working in demanding commercial environments.
Expanding Design Possibilities in High-Performance Spaces
Noravant has been engineered to offer exceptional versatility, allowing designers to specify rubber flooring across a broader range of interior spaces. From patient rooms and healthcare corridors to classrooms, waiting areas, and other high-traffic commercial environments, Noravant performs reliably while delivering a refined visual experience.
Traditionally, rubber flooring has been associated primarily with functionality. While valued for its durability and ease of maintenance, it has often offered limited aesthetic variation. noravant challenges that perception by introducing enhanced design flexibility without compromising on performance. This breakthrough empowers designers to incorporate rubber flooring into spaces where visual appeal is just as critical as resilience and longevity.
Key Benefits of Noravant
One of the defining advantages of Noravant is its PVC-free composition. As demand grows for healthier and more sustainable building materials, Noravant delivers a resilient flooring option that aligns with environmental and wellness goals. By eliminating PVC, Interface responds directly to customer preferences for safer and more sustainable product choices.
Design flexibility is another standout benefit. Noravant expands the visual vocabulary of rubber flooring, offering contemporary aesthetics that were previously difficult to achieve within the category. Designers now have access to new textures and patterns that elevate interiors while maintaining performance integrity.
High performance remains at the core of the product’s value proposition. Noravant provides excellent resistance to chemicals, stains, and wear, making it well-suited for demanding environments such as healthcare and education facilities. Its easy maintenance requirements further reduce operational costs and simplify facility management.
Longevity is equally impressive, with a service life of up to 35 years. This extended lifespan enhances return on investment while minimizing the environmental impact associated with frequent replacements.
Additionally, Noravant contributes to a low carbon footprint, supporting sustainable building practices and helping projects reduce their overall environmental impact.
Rubber, Reimagined Through Advanced Engineering
Noravant is the result of extensive research and development efforts aimed at pushing the boundaries of what rubber flooring can achieve. Interface’s R&D, manufacturing, product, and design teams collaborated closely to create a next-generation platform that integrates durability, aesthetic freedom, and sustainability.
At the heart of Noravant is an innovative multi-layered construction. This advanced build delivers the trusted performance characteristics associated with nora rubber flooring while enabling greater design expression. The layered approach enhances durability and structural integrity, ensuring the flooring stands up to heavy use over time.
A key technological advancement behind Noravant is ShieldForm™, a proprietary surface technology that sets a new benchmark for chemical and stain resistance. ShieldForm provides best-in-class protection against common contaminants, simplifies cleaning routines, and supports long-term durability. This technology ensures that even in high-demand environments, the flooring maintains its appearance and performance standards.
According to Anne Marie Lisko, Vice President of Global Product Category Management at Interface, Noravant represents a breakthrough in resilient flooring. After extensive in-market testing and quality validation, the platform demonstrates the company’s commitment to innovation and excellence. Drawing on more than 70 years of expertise in the rubber category, Interface has created a product that broadens the scope of rubber flooring applications while maintaining rigorous performance standards.
Introducing the First Woodgrain Design in Rubber
The inaugural product in the platform, Noravant timber, was developed in response to a clear market need: greater design flexibility in rubber flooring. By introducing a woodgrain aesthetic to rubber, Interface has effectively combined the warmth and familiarity of wood with the resilience and practicality of rubber.
Noravant timber features a timeless oak-inspired pattern and a foundational color palette tailored to contemporary commercial interiors. The design supports biophilic principles, bringing nature-inspired visuals into interior spaces to enhance occupant well-being. This makes the product especially suitable for healthcare, education, and workplace environments where comfort and performance must coexist.
Kelly Simcox, Head of Global Design at Interface, emphasized that Noravant builds on the company’s legacy of innovation in rubber aesthetics. Previous advancements in the Nora portfolio introduced marble- and terrazzo-inspired looks through innovative chip blends and nuanced color development. Noravant extends this creative evolution, offering a true design platform capable of accommodating future styles and expanded visual options.
As the platform grows, additional designs are expected to further broaden the creative potential of rubber flooring, reinforcing Noravant’s position as a transformative solution within the resilient flooring market.
Strengthening Sustainability Commitments
Sustainability remains central to the development of Noravant. The product supports Interface’s ambitious commitment to become carbon negative by 2040, reinforcing the company’s leadership in environmentally responsible manufacturing.
Noravant is designed with the full life cycle in mind. It contributes to the circular economy by incorporating 10% post-industrial recycled content alongside bio-based materials. This thoughtful material selection reduces reliance on virgin resources and lowers overall environmental impact.
At the end of its service life, Noravant can be recycled at Interface’s specialized facility in Germany and will participate in the company’s established nora product take-back program. This closed-loop approach ensures that materials can be reprocessed and reintegrated into new products, minimizing waste and supporting circularity.
In addition, Noravant holds Cradle to Cradle Certified® Silver status, reflecting its adherence to rigorous standards in material health, product circularity, renewable energy, water stewardship, and social fairness. This certification further validates its sustainability credentials and reinforces its suitability for projects pursuing green building certifications.
A New Standard for PVC-Free Resilient Flooring
With the introduction of Noravant, Interface has effectively redefined expectations for rubber flooring. By combining PVC-free composition, advanced surface technology, elevated design aesthetics, and strong sustainability performance, Noravant sets a new benchmark in the resilient flooring category.
As commercial spaces continue to demand materials that balance durability, design sophistication, and environmental responsibility, Noravant positions itself as a comprehensive solution. Through this innovative platform, Interface not only expands its product portfolio but also reshapes the future of rubber flooring for designers, architects, and facility managers worldwide.
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