Floor & Decor Opens New Warehouse Store and Design Center in Cape Coral, Florida
Floor & Decor, a leading specialty retailer of hard-surface flooring for professional contractors and homeowners, has announced the grand opening of its newest warehouse store and design center in Cape Coral, Florida. Located at 2800 Pine Island Road, the new location expands the company’s presence in the Fort Myers area and provides customers with greater access to flooring products, installation materials, and design assistance.
The Cape Coral store represents Floor & Decor’s third location in the Fort Myers market. To celebrate the opening, the company is hosting a series of grand opening events through November 13, featuring promotional offers, customer giveaways, supplier demonstrations, and activities designed to connect with the local community.
The new store is led by Kevin Weise, Chief Executive Merchant, and opened with approximately 40 associates. The team will support customers with product selection, flooring solutions, and information about materials suitable for residential and commercial projects.
Floor & Decor operates more than 280 warehouse-format stores and five design studios across the United States. Its product range includes hard-surface flooring materials such as tile, hardwood, laminate, vinyl, and natural stone, alongside decorative accessories, wall tile, installation supplies, and related building products. The company focuses on offering a broad selection of in-stock merchandise at everyday low prices.
Expanding Flooring Options for Local Customers
The opening of the Cape Coral location strengthens Floor & Decor’s retail network in Southwest Florida and gives homeowners, contractors, and other building professionals another destination for flooring and renovation supplies.
The warehouse-format store is designed to provide access to a wide range of products for projects of different sizes. Customers undertaking home renovations, new construction, or commercial improvements can explore multiple flooring materials and compare options based on appearance, durability, and installation requirements.
The availability of installation materials and related accessories also supports customers seeking products for different stages of a flooring project.
Kevin Weise said the company was pleased to open the new location and continue growing alongside the Fort Myers community. He highlighted the store’s role in providing local homeowners and professionals with access to contemporary flooring products and customer support.
The new location is intended to serve both experienced trade professionals and individual customers planning improvements to their homes.
Ribbon-Cutting Ceremony Marks Grand Opening
As part of the celebration, Floor & Decor scheduled a ribbon-cutting ceremony for Wednesday, October 21, at 9 a.m. Eastern Time, in partnership with the Cape Coral Chamber of Commerce.
The event marks the opening of the new store and provides an opportunity for local community members to participate in the celebration.
Horse Eyed Jake’s American Sliders food truck was also scheduled to be on site from 9 a.m. to 1 p.m. Eastern Time, offering free food to the first 200 customers.
These activities form part of the company’s broader grand opening program, which combines customer promotions with opportunities to introduce the store to the surrounding community.
Daily Customer Giveaways and Weekly Promotions
Floor & Decor planned daily giveaways for the first 100 customers during the grand opening period. The free gifts change weekly, with buckets offered from October 19 through October 24, lunch boxes from October 25 through October 31, hats from November 1 through November 7, and T-shirts from November 8 through November 13.
The retailer also scheduled a weekly $1,000 gift card giveaway from October 19 through November 13. Customers can enter during store visits, with daily entries providing additional opportunities to participate under the promotion’s terms.
In addition, customers shopping at the new Cape Coral location can take advantage of a 15% discount on installation materials during the promotional period, subject to the applicable offer conditions.
These incentives are intended to introduce customers to the store’s merchandise and encourage them to explore the products available for flooring installations and renovation projects.
Complimentary Breakfast Events for the Community
The grand opening program also includes Free Breakfast Mondays, with a complimentary breakfast food truck scheduled from 7 a.m. to 10 a.m. Eastern Time on Mondays between October 19 and November 9.
The morning events provide another opportunity for customers and local professionals to visit the store while learning about its product selection and services.
By combining promotional activities with community-focused events, Floor & Decor aims to build awareness of the new location and establish connections with homeowners, contractors, and other customers in the region.
Supplier Demonstrations and Installation Training
Product demonstrations and technical education are also important parts of the Cape Coral grand opening celebration. Supplier representatives are scheduled to be available in the store from 7 a.m. to noon on designated dates to demonstrate products, answer customer questions, and share installation guidance.
Participating suppliers include Laticrete, scheduled for October 19–23; wedi, scheduled for October 26–30; Schluter, scheduled for November 5; and Mapei, scheduled for November 9–13.
These demonstrations give customers and installation professionals an opportunity to learn more about products and materials used in flooring and tile projects. Direct interaction with supplier representatives can also help customers better understand product features, installation methods, and suitable applications.
The store’s program additionally includes a National Tile Contractors Association (NTCA) training session scheduled for Thursday, October 29, at 5 p.m. Eastern Time.
The training event adds an educational component to the opening celebrations, supporting professional development and knowledge-sharing among tile installation specialists.
Strengthening Floor & Decor’s Market Presence
The Cape Coral opening represents another step in Floor & Decor’s expansion across the United States. By establishing a third location in the Fort Myers area, the retailer is increasing access to its flooring products and related supplies for customers in Southwest Florida.
The new warehouse store combines a broad product assortment with promotional events, supplier demonstrations, and installation education. Its approximately 40 associates will support customers as they evaluate materials and plan flooring projects.
With its focus on hard-surface flooring, competitive everyday pricing, and product availability, Floor & Decor continues to develop its retail network to serve homeowners and professional customers.
The Cape Coral location adds another resource for the regional construction, renovation, and home improvement markets, while the grand opening program introduces the store through community events and opportunities for customers to engage directly with product suppliers.
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