Benjamin Moore Launches Eco Spec®: Its Greenest, Lowest-Odor Paint Yet
Benjamin Moore, one of the most trusted names in paint, color, and coatings, has introduced the latest evolution of its groundbreaking Eco Spec® line—a product that represents the company’s greenest and lowest-odor paint solution to date. This launch marks a significant step forward in the paint industry, blending premium performance with environmentally responsible design to deliver a product that benefits both professional contractors and everyday consumers.
Raising the Bar in Eco-Responsible Paint Solutions
Eco Spec® has long been part of Benjamin Moore’s effort to create coatings that not only beautify spaces but also respect the environment and the people who live and work in them. The next-generation formula pushes boundaries by ensuring zero VOCs (volatile organic compounds) and zero emissions, even after tinting. This is a critical advancement, as many paints lose their “green” credentials once pigments are added. By maintaining its eco-friendly promise throughout the tinting process, Eco Spec® reassures consumers and professionals that what they apply on walls truly supports healthier living environments.
Designed for Sensitive Environments
Alfredo Valiente, product manager for commercial and professional brands at Benjamin Moore, explained the careful thought behind Eco Spec®:
“Eco Spec is thoughtfully crafted for sensitive environments including patient rooms, offices, guest rooms and schools, as well as residential spaces. Its formula makes it ideal for those who demand good indoor air quality, especially individuals with asthma or allergies and those looking for a responsible solution that supports well-being without sacrificing on quality and durability.”
This positioning reflects growing demand for paints that can be safely used in hospitals, educational facilities, hospitality spaces, and homes without the lingering odors and harmful emissions that have historically been associated with painting projects. In healthcare, for example, the need for fast turnaround in freshly painted patient rooms makes a low-odor, quick-dissipating formula essential. Similarly, in schools or offices, minimizing disruption is key, and Eco Spec® offers a solution that balances efficiency with sustainability.
Quick Return-to-Space and Low Odor Technology
One of the defining features of the new Eco Spec® is its extremely low odor, which dissipates completely within an hour of application. This rapid clearance means that painted spaces can be reoccupied sooner, helping reduce downtime in commercial settings or minimizing inconvenience for homeowners. Whether it’s a hotel preparing guest rooms for new arrivals or a business repainting offices over the weekend, Eco Spec® ensures projects can move forward with minimal disruption.
Superior Performance Meets Durability
While Eco Spec® shines in its sustainability credentials, Benjamin Moore has also engineered the paint to stand up to rigorous performance demands. The product exhibits superior chemical resistance, allowing it to withstand repeated cleaning with common disinfectants and cleaning agents—an increasingly important feature in a post-pandemic world where hygiene is paramount.
Additionally, Eco Spec® is formulated with antimicrobial additives that prevent the growth of mold and mildew on dry paint film. This not only enhances durability but also contributes to healthier indoor environments, particularly in areas prone to moisture, such as bathrooms, kitchens, and healthcare facilities.
Meeting—and Exceeding—Environmental Standards
Eco Spec® proudly carries the backing of Benjamin Moore’s Green Promise®, which reflects the company’s long-term commitment to products that meet or exceed the most rigorous environmental and performance standards. Specifically, Eco Spec® has been independently tested and certified by leading organizations in sustainability and indoor air quality, including:
- The Asthma & Allergy Friendly® Certification Program – validating its suitability for individuals with respiratory sensitivities.
- Green Seal® Certification – recognizing environmentally responsible product formulations.
- LEED® Indoor Air Quality Standards – supporting projects seeking green building certification.
- Master Painters Institute (MPI) Green Performance™ – ensuring the paint meets durability and application quality requirements for professional use.
These certifications provide peace of mind for both professionals and end users, demonstrating that Eco Spec® is not just marketing hype but a genuinely high-performance, eco-conscious solution.
Dr. John McKeon, CEO of Allergy Standards Ltd., emphasized the significance of Eco Spec®’s certification:
“Our long-standing partnership with Benjamin Moore reflects a shared commitment to improved indoor environments. Through our independent testing, Eco Spec has met the strict criteria for chemical emissions and VOCs, which is important for individuals with asthma and allergies. This certification gives consumers and professionals confidence that Eco Spec supports good indoor air quality.”
Supporting Sustainable Building and Green Design
The release of Eco Spec® aligns with broader trends in sustainable building and green design. Architects, interior designers, and contractors are increasingly tasked with specifying products that reduce environmental impact while maintaining durability and aesthetics. Eco Spec® offers them a dependable choice that contributes to LEED credits and other sustainability frameworks, without requiring trade-offs in performance.
As cities invest in greener infrastructure and property owners strive to create healthier indoor spaces, products like Eco Spec® play a pivotal role in meeting these evolving expectations.
A Full System of Sustainable Options
Eco Spec® is available in three sheens—flat, eggshell, and semi-gloss—along with a zero-VOC primer, giving professionals and homeowners a complete system for any project. The line can be tinted in more than 3,500 Benjamin Moore colors, ensuring creative freedom without compromising on health or sustainability. From vibrant accent walls to soothing neutrals, Eco Spec® provides the versatility to meet diverse design needs.
Benjamin Moore’s Broader Commitment
The launch of this next-generation Eco Spec® is part of Benjamin Moore’s broader sustainability journey. For decades, the company has invested in research and innovation aimed at reducing environmental impact while enhancing product performance. From pioneering waterborne coatings to introducing low-odor, low-VOC options ahead of regulatory requirements, Benjamin Moore has consistently been at the forefront of eco-friendly paint solutions.
Eco Spec® reflects not just a product evolution but also a vision: creating paints that support healthier, more sustainable spaces for everyone—from patients in hospitals to families at home.
As demand for green building materials grows, Benjamin Moore’s Eco Spec® is well positioned to become a benchmark for eco-conscious paints in both residential and commercial markets. By combining zero VOCs, zero emissions, fast return-to-space technology, and long-lasting durability, Eco Spec® demonstrates that sustainability and performance can truly go hand in hand.
For professionals seeking products that meet strict sustainability criteria, or for consumers simply looking for a safe, beautiful paint option that won’t compromise indoor air quality, Eco Spec® stands out as a reliable choice.
With its combination of innovation, responsibility, and design flexibility, Eco Spec® underscores Benjamin Moore’s role as a leader not only in color and coatings but also in advancing healthier, greener built environments.
