Benjamin Moore Joins Make‑A‑Wish as National Partner
Benjamin Moore, the iconic North American paint and coatings brand, has launched a two‑year national partnership with Make‑A‑Wish®, the country’s largest wish‑granting charity for children battling critical illnesses. The alliance unites Benjamin Moore’s mastery of color with the organization’s power to create hope, focusing on room makeovers—one of the most requested wishes—and pledging money, materials, and volunteer muscle to bring hundreds of life‑changing spaces to life.
A $300,000 Commitment—Plus Paint, Supplies, and People
Over the 24‑month term, Benjamin Moore will contribute US $300,000 in cash, alongside generous shipments of paint, primer, and sundry supplies. Just as significant, the company will mobilize its vast ecosystem:
- Professional painting contractors in the Benjamin Moore Contractor Network
- Interior designers who specify the brand’s color lines
- Independent retailers—more than 7,500 storefronts across the U.S. and Canada
- Employee volunteers from corporate offices, labs, and manufacturing plants
These collaborators will lend hands‑on labor, color expertise, and logistical support to Make‑A‑Wish chapters executing room transformations—from fairy‑tale bedrooms and sensory therapy nooks to backyard study “schoolhouses” like the one recently granted to nine‑year‑old Addalynn, who is being homeschooled during cancer treatment.
Why Room Makeovers Matter
According to Make‑A‑Wish America Chief Revenue Officer Jared Perry, last year the organization fulfilled more than 300 interior‑space wishes. For children navigating daunting medical protocols, an inviting, customized room can offer:
- Refuge—a private sanctuary to rest or regroup after treatment
- Control—a space they help design, restoring agency often lost to illness
- Joy—colors, themes, and décor that reflect personalities and aspirations
- Accessibility—sensory features or adaptive furniture that ease daily challenges
“Room renovations are a popular wish request as wish kids often want a space where they can seek refuge and comfort,” Perry notes. “Benjamin Moore’s partnership will enable us to execute these wishes with excellence and raise the funds needed to deliver joy when it’s needed most.”
Color as a Catalyst for Healing
Benjamin Moore Senior Manager of Engagement, Inclusion & Social Impact Rachel Willard‑Chang says the collaboration aligns with the company’s ethos of creating safe, inclusive, and accessible spaces. “Paint is more than a finishing touch,” she explains. “Color can calm anxiety, boost creativity, or simply make a child feel seen. We’re honored to use our products—and our people—to spark joy for families on difficult journeys.”
Benjamin Moore chemists and color experts will consult on palettes tailored to each child’s sensory needs and tastes. Low‑ or zero‑VOC formulations, like the ben® and Aura® lines, minimize odor and airborne irritants—crucial for immunocompromised kids.
Engagement Beyond the Brush
The partnership extends into marketing channels designed to rally public support:
- Co‑Branded Stir Sticks – Make‑A‑Wish branding will appear on paint stirrers distributed through participating retailers, reminding DIY customers that their renovation projects can echo larger acts of generosity.
- Digital Storytelling – Benjamin Moore’s website and social feeds will spotlight wish stories, progress videos, and donation prompts, turning followers into WishMakers—the charity’s term for everyday supporters.
- World Wish Month Amplification – The announcement synchronizes with Make‑A‑Wish’s April “WishMakers Wanted” campaign, which seeks new volunteers, donors, and corporate allies.
Track Record of Impact: 20 Wishes and Counting
Although the formal agreement begins now, Benjamin Moore has already helped fulfill more than 20 wishes in 2025 alone. Examples include:
- Addalynn’s Schoolhouse Retreat – A pint‑sized backyard classroom painted in uplifting pastels, complete with chalkboard walls and book‑nook alcoves.
- Leo’s Galactic Bedroom – Glow‑in‑the‑dark constellations and deep‑space blues transformed a standard room into an astronaut’s launchpad.
- Maya’s Sensory Playroom – Soft‑hued walls, tactile murals, and low‑sheen coatings that diffuse light for a child with sensory‑processing challenges.
Each project draws on a hyper‑local coalition of painters, designers, and retailers who donate labor or materials, proving that community fabric is as important as corporate funds.
Two Years, Endless Possibilities
Key goals for 2024–2026:
- Scale Room Makeovers – Target 300+ transformations annually, doubling the prior rate.
- Expand Volunteer Corps – Recruit at least 1,000 painting professionals and designers for pro‑bono wish work.
- Increase Customer Engagement – Leverage in‑store point‑of‑purchase materials and digital campaigns to drive incremental donations of US $500,000 or more.
- Educate on Accessible Design – Produce how‑to guides on color psychology, low‑VOC choices, and adaptive layouts, benefiting families beyond the Make‑A‑Wish network.
