Benjamin Moore Celebrates Pro Painters
Benjamin Moore, a leader in paint, color, and coatings, proudly announces its fourth-annual Contractor Appreciation initiative, honoring the hard work, dedication, and craftsmanship of residential and commercial painting professionals.
Taking place throughout April, Contractor Appreciation Month is a celebration of the skilled painting contractors across North America who transform homes and businesses with their expertise. This initiative is Benjamin Moore’s way of recognizing the invaluable contributions these professionals make in enhancing the spaces where people live and work.
“At Benjamin Moore, we believe in the transformative power of paint. For generations, our passion for crafting exceptional products and colors with the highest-quality ingredients has been at the heart of our business,” said Mindy Murphy, Vice President of Customer Segmentation Marketing at Benjamin Moore. “The skill and craftsmanship of professional painters form the foundation of our success, and we are honored to recognize and celebrate their contributions not only this month but throughout the year.”
On Tour: Bringing Appreciation to Painters Nationwide
As part of the celebration, Benjamin Moore is taking its Contractor Appreciation initiative On Tour for the second consecutive year. This nationwide tour will visit thousands of professional painters in 25 cities across North America, providing them with opportunities to engage with the brand, network with fellow professionals, and enjoy exclusive benefits.
In collaboration with its extensive network of locally owned retailers, Benjamin Moore will host in-store events, offer exclusive promotions, and organize special hospitality gatherings at select stops. These events are designed to provide valuable insights into the latest industry trends, product innovations, and best practices to help contractors grow their businesses.
A Grand Giveaway: A Fully Customized Work Truck
In addition to the events and promotions, Benjamin Moore is making this year’s Contractor Appreciation Month even more exciting with a major giveaway. One lucky contractor will win a fully customized work truck, complete with the essential tools and equipment needed to elevate their business. This giveaway underscores Benjamin Moore’s commitment to supporting contractors by providing them with the resources they need to succeed.
Showcasing Innovative Products for Contractors
As part of the celebration, Benjamin Moore will also spotlight its latest advancements in premium and commercial products. These high-performance coatings are designed to meet the needs of contractors and their clients, delivering exceptional results with durability, ease of application, and superior aesthetics.
- Regal Select Interior
- Recognized as the industry standard for excellence.
- Offers superior flow and leveling for a smooth, professional finish.
- Provides outstanding durability and washability, making it ideal for high-traffic areas.
- Element Guard Exterior Paint
- Specifically formulated for high-moisture environments.
- Provides advanced protection against weather-related damage, ensuring a long-lasting finish.
- Ideal for exterior surfaces exposed to varying climatic conditions.
- Eco Spec
- Benjamin Moore’s greenest and lowest-odor paint.
- Contains zero VOCs and zero emissions, even after tinting.
- Offers excellent hide, great touch-up capabilities, and chemical resistance.
- Certified asthma & allergy-friendly®, making it a healthier choice for indoor environments.
Staying Connected and Engaged
Contractors are encouraged to stay updated on the latest news, events, and promotions throughout Contractor Appreciation Month by following Benjamin Moore on Instagram (@benjaminmoorepro). Additionally, professionals can visit their locally owned Benjamin Moore retailer to stay informed about in-store events and exclusive offers.
About Benjamin Moore & Co.
Founded in 1883, Benjamin Moore is a Berkshire Hathaway company and one of the world’s leading paint, color, and coatings brands. The company is dedicated to innovation, premium-quality manufacturing, and sustainable business practices. Its extensive portfolio includes flagship paint lines such as Aura®, Regal® Select, Ben®, Ultra Spec®, Advance®, Scuff-X®, and Insl-X®, all known for their outstanding performance and durability.
With a commitment to color expertise, Benjamin Moore offers more than 3,500 unmatchable shades, providing both consumers and professionals with the tools and guidance they need to achieve exceptional results. The brand’s products are available exclusively through a network of over 8,500 locally owned and operated paint, decorating, and hardware retailers in the United States, Canada, and more than 74 other countries worldwide.
Benjamin Moore’s fourth-annual Contractor Appreciation Month reaffirms its dedication to the painting professionals who bring color and beauty to homes and businesses. Through this initiative, the company continues to support and celebrate the craftsmanship, skill, and dedication of painters across North America, ensuring they have access to the best tools, products, and opportunities for success.
