Avion Hospitality Selected to Manage DoubleTree by Hilton Hotel Dallas – Campbell Centre in Dallas
Avion Hospitality, a nationally recognized hotel management company known for its expertise in revitalizing hospitality assets, has announced that it has been awarded management of the DoubleTree by Hilton Hotel Dallas – Campbell Centre, a landmark property located in the heart of Dallas, Texas. This new addition represents a significant milestone for Avion Hospitality, marking its eleventh property under management in Texas and further solidifying its leadership position in the state’s highly competitive hospitality market.
The DoubleTree by Hilton Hotel Dallas – Campbell Centre is a 300-room hotel that holds a strong reputation within Dallas’ hospitality landscape. Strategically located in the vibrant Campbell Centre office complex near North Central Expressway and Northwest Highway, the hotel has long been regarded as an iconic architectural element of the Dallas skyline. Its glass façade and distinctive high-rise presence make it a recognizable destination for business and leisure travelers alike.
With more than 11,600 square feet of flexible meeting and event space, the property has historically been a hub for conferences, social events, weddings, and corporate gatherings. By adding this hotel to its expanding southwestern portfolio, Avion Hospitality is reinforcing its ability to serve the growing demand for premium accommodations in Dallas and surrounding markets.
A Transformative Renovation Program
In partnership with the property’s ownership group, Avion Hospitality will lead a multi-million-dollar renovation program designed to reimagine nearly every aspect of the hotel. The planned refurbishment will include comprehensive upgrades to guest rooms, public areas, dining spaces, and event facilities, ensuring the hotel maintains its competitive edge in a rapidly evolving hospitality market.
The renovation is expected to include:
- Guest Room Enhancements: Each of the 300 guest rooms will be redesigned with contemporary finishes, improved lighting, upgraded bathrooms, and modern technology to meet the expectations of today’s travelers. The updates will focus on both comfort and efficiency, appealing to business travelers while creating an inviting atmosphere for leisure guests.
- Public Space Reimagining: The hotel’s lobby, lounge, and communal spaces will be redesigned to foster a sense of community and engagement. Modern décor, open seating areas, and welcoming design elements will create an elevated first impression for visitors.
- Meeting and Event Facilities: The 11,600 sq. ft. of meeting and event space will undergo significant updates to accommodate the needs of planners and attendees. From advanced audio-visual capabilities to refreshed interiors, the upgrades are designed to make the hotel a premier choice for hosting conferences, banquets, and private gatherings in Dallas.
- Food & Beverage Concept: The on-site dining offerings are expected to be revitalized, with the potential introduction of new restaurant concepts, menu redesigns, and an enhanced bar and lounge experience that align with Dallas’ dynamic culinary culture.
This extensive refurbishment underscores Avion Hospitality’s long-standing commitment to delivering elevated guest experiences and driving measurable results for ownership partners.
Leadership Perspective
Robert Burg, President and CEO of Avion Hospitality, expressed excitement about the company’s new role in stewarding the property through its next chapter:
“We are honored to have been selected to manage the DoubleTree by Hilton Hotel Dallas – Campbell Centre. This hotel has long been recognized as an important architectural feature of the Dallas skyline, and we are thrilled to bring new energy and vision to the property. Through the upcoming transformative renovation, we are confident we will elevate the guest experience and deliver exceptional outcomes for our ownership partners.”
Burg also emphasized Avion’s operational expertise, highlighting how the company’s strategic focus on service, design innovation, and revenue optimization will be instrumental in ensuring the long-term success of the Campbell Centre property.
Strengthening Avion’s Texas Portfolio
With the addition of the DoubleTree by Hilton Hotel Dallas – Campbell Centre, Avion Hospitality now manages eleven hotels across Texas, reflecting the company’s deepening commitment to the region. Texas represents one of the most dynamic and resilient hospitality markets in the United States, fueled by strong business travel demand, corporate relocations, and a robust leisure market.
Dallas, in particular, continues to see significant growth as a national hub for corporate headquarters, conventions, and tourism. According to VisitDallas, the city welcomes more than 27 million visitors annually, making it one of the most visited destinations in the U.S. The hotel’s prime location near Uptown, Downtown, and the Dallas Arts District ensures that it is well-positioned to capture both business and leisure travel demand.
Avion’s expanding Texas portfolio includes a mix of full-service hotels, select-service properties, and lifestyle-focused accommodations, allowing the company to serve diverse market segments. The addition of the DoubleTree by Hilton Hotel Dallas – Campbell Centre reinforces the company’s ability to operate at scale and meet the unique needs of owners, guests, and communities.
The DoubleTree Brand Advantage
The DoubleTree by Hilton brand is globally recognized for its warm hospitality, upscale service, and signature fresh-baked chocolate chip cookie welcome. By aligning with the strength of the Hilton enterprise, the Dallas – Campbell Centre property benefits from access to Hilton Honors, one of the world’s largest hotel loyalty programs, as well as Hilton’s powerful distribution, sales, and marketing engines.
This brand affiliation, coupled with Avion Hospitality’s management expertise, creates a strong foundation for the property’s future success.
Driving Economic and Community Impact
Beyond the hotel’s physical transformation, the renovation and ongoing operations will contribute to the local economy and job market in Dallas. The project is expected to create new opportunities for local contractors, suppliers, and vendors during the renovation phase, while also supporting long-term employment for hotel staff.
The revitalized property will also continue to attract conferences, meetings, and social events that bring visitors to Dallas, benefiting surrounding restaurants, retailers, and entertainment venues.
