Associated Materials, LLC, announced a significant transformation, restructuring into three distinct businesses under its umbrella: Associated Materials Innovations, Alside®, and Gentek® Building Products. This strategic move aims to sharpen operational focus, drive growth, and enhance customer value across critical markets, including retail, distribution, lumber yards, and applicators.
“With this realignment, we are creating three strong businesses better equipped to innovate, improve efficiency, and deliver outstanding customer experiences, ultimately expanding our market share,” stated James Drexinger, CEO of Associated Materials, LLC.
Dedicated Leadership Driving Market Growth
Strategic leadership and market-specific teams are key drivers of growth in the new business structure, ensuring tailored strategies and enhanced customer service.
Associated Materials Innovations
Focusing on manufacturing excellence and product innovation across the U.S. and Canada, this division aims to enhance product quality, delivery efficiency, and production capacity. Frank Natoli has been appointed CEO to lead these efforts, ensuring the organization meets the needs of an expanding customer base.
Alside®
With a robust network of over 100 supply centers across the U.S., Alside is poised to grow its supplier partnerships and product offerings. As CEO, Dan Watkoske will steer the company’s focus on delivering innovative, customer-centric solutions to meet evolving market demands.
Gentek® Building Products
Serving the Canadian market, Gentek will continue to emphasize operational efficiency and distribution excellence. Under the experienced leadership of President Philippe Bourbonniere, the company is committed to sustaining its position as a trusted provider of high-quality building products.
This dedicated leadership across divisions reflects a commitment to delivering value through specialization, innovation, and a strong customer focus.the company is committed to sustaining its position as a trusted provider of high-quality building products. By aligning expertise with specific market needs, these business units are well-positioned to drive sustained growth and success.
Drexinger, who has served as CEO of Associated Materials, LLC, since 2022, remains at the helm to oversee the overarching strategy and provide support to the three businesses.
Strategic Investments Fueling Growth
Associated Materials, LLC, has made substantial investments in its operations in recent years, laying the foundation for this transformation. The restructuring is designed to optimize each business unit’s core strengths and provide a competitive edge.
- Associated Materials Innovations has focused on enhancing quality and capacity while expanding research and development, engineering, and manufacturing capabilities. “Our priority is to deliver an outstanding customer experience through innovation and operational excellence,” said Natoli. “With recent improvements, we’re well-positioned to grow our market share, serve new distributors, and offer an expanded range of products.”
- Alside® is positioned to deepen its product offerings and enhance customer support through a more focused sales team. Watkoske emphasized, “This shift allows us to deliver innovative solutions and personalized service, creating exciting opportunities for both our customers and business.”
- Gentek® Building Products will maintain its dedication to the Canadian market, focusing on strengthening its operations and distribution. Bourbonniere’s leadership ensures continuity while driving further enhancements.
Commitment to Customer Success
The realignment reflects Associated Materials, LLC’s commitment to delivering exceptional value to customers by optimizing operations and leveraging core strengths. Drexinger emphasized the importance of transparency and collaboration: “This strategic restructuring allows each business to excel in its area of expertise, driving sustained growth and innovation. We look forward to introducing further enhancements for our customers in the coming months.”
About Associated Materials, LLC
Associated Materials, LLC, is a leading player in the building products industry, renowned for quality and innovation. With a combined revenue of $1.7 billion, the company’s three businesses specialize in vinyl windows, cladding, metal siding, trim, and other essential products for residential, multifamily, and light commercial construction. Through operational excellence and customer-focused solutions, Associated Materials continues to drive growth and success for its clients.
