Adellco Unveils Armorie: Boutique Condo in NYC’s Flatiron
Adellco, a prestigious real estate firm with over 25 years of experience in development, management, and design, has unveiled Armorie, an exclusive collection of 20 bespoke loft residences at 114 East 25th Street in New York City’s iconic Flatiron District. Originally built in 1921 as a publishing house, the 14-story building features a striking brick façade and stately keystone accents, reflecting the neighborhood’s Beaux-Arts heritage. The building’s transformation into luxurious residences is the result of a collaboration between Adellco and internationally renowned architecture firm Andre Kikoski Architecture (AKA), known for its ability to blend contemporary design with classic sophistication.
Armorie offers one- to four-bedroom residences, including a penthouse with a private rooftop terrace, set to be released later this year. The residences range in size and layout, designed to blend historic charm with modern living. Corcoran Sunshine Marketing Group is exclusively handling the marketing and sales, with occupancy anticipated to begin in early 2026.
Matthew Adell, owner of Adellco, expressed excitement about the project: “The Flatiron District is one of New York City’s most sought-after neighborhoods, and this historic property provided us with the perfect opportunity to create extraordinary modern residences. We’re proud to preserve the building’s history while offering brand-new, luxurious spaces for today’s discerning buyers.”
The design for Armorie draws inspiration from the rich architectural history of the Flatiron District, with an emphasis on Beaux-Arts elements that define many of the area’s most famous buildings. Andre Kikoski, AIA, founding principal of AKA, described the project: “The residences at Armorie evoke the grandeur of historic New York apartments while incorporating modern living standards. From the layout to the scale and design, every aspect of Armorie has been crafted to reflect the timeless elegance of the Beaux-Arts style.”
Armorie’s interiors feature rare materials, including custom millwork and stone, combined with sophisticated finishes to create luxurious and timeless living spaces. Many of the homes boast 10’5″ high ceilings in the living areas, oversized casement windows that flood rooms with natural light, and wide-plank oak flooring that adds warmth to the modern designs. The kitchens are a highlight, with custom walnut cabinetry and Taj Mahal quartzite countertops. Miele appliances, including integrated refrigerators, freezers, under-counter wine refrigerators, and gas cooktops, provide a high level of functionality. Dornbracht hardware complements the overall elegance of the design.
The bathrooms at Armorie are equally stunning, featuring solid chestnut wood vanities with Ajax blue marble countertops and slab walls. The primary bathrooms also include precious white marble floors and walls, along with Kohler soaking tubs and Kallista chrome fixtures. Secondary bathrooms are equally luxurious, with custom Jura beige vanities, Mayorca Ivory limestone walls and floors, and soaking tubs in select residences.
Matthew Adell emphasized the design’s connection to the building’s location: “In selecting materials and finishes, we were inspired by the fashionable, design-driven character of the Flatiron District. Organic materials like chestnut and natural stone create warmth and permanence, while the preserved Beaux-Arts façade ties the residences to the glamour of classic New York.”
Modern comforts abound in Armorie’s residences, with fully vented stove hoods, VRF heating and cooling systems, and discreet laundry rooms with Electrolux washers and dryers. The building offers exceptional amenities designed to enhance the residents’ lifestyles. A beautifully designed rooftop deck, featuring lounge and dining areas, provides stunning views of the Flatiron District. The deck also includes a wet bar for added convenience. Inside the building, residents will enjoy a state-of-the-art fitness center with top-of-the-line equipment, including Peloton Tread+ treadmills and NordicTrack Fusion Universal Strength Systems. The building’s 24/7 doorman-attended lobby is an elegant space with walnut walls and travertine flooring.
Armorie also provides several conveniences, such as refrigerated storage, dedicated package and dry-cleaning areas, bicycle storage, and private storage units available for purchase. The Flatiron District’s proximity to renowned dining, shopping, and cultural attractions further enhances the appeal of the location. The building is within walking distance of the new office towers along Park Avenue South and offers convenient access to subway lines, including the 6, R, N, Q, and W lines.
Adellco’s portfolio includes some of New York’s most prestigious residential buildings, such as The Wales, a historic conversion of the Wales Hotel in Carnegie Hill into luxurious residences; d’Orsay, a boutique condominium on 14th Street with interiors by Jacques Garcia; and 27 East 79th Street, a high-end condominium near Central Park with interiors designed by the renowned Parisian firm Cabinet Alberto Pinto.
Armorie represents the next chapter in Adellco’s legacy, offering the perfect combination of historical preservation and modern luxury in one of Manhattan’s most coveted neighborhoods. With its unparalleled location, exquisite design, and exceptional amenities, Armorie provides an opportunity for buyers seeking a unique and luxurious residence in New York City’s Flatiron District.
