Offerpad’s HomePro Enhances In-Home Cash Offers
Offerpad, a prominent real estate solutions platform, has announced the launch of its latest initiative, HomePro, a comprehensive product enhancement aimed at deepening engagement with home sellers and reaffirming the company’s mission to offer flexible, customer-first services. The new HomePro offering is strategically designed to reach sellers earlier in their decision-making process and provide them with personalized, in-home guidance through a dedicated team of HomePro Representatives.
At the core of Offerpad’s value proposition is its ability to provide a fast, reliable cash offer, a feature that continues to attract consumers looking for streamlined real estate solutions. With proprietary technology such as Citrus Value, Offerpad delivers an instant offer range within minutes. This tech-driven process allows sellers to remain in control from the outset by enabling them to schedule inspections on their own terms.
HomePro elevates this experience by introducing a human touch to the highly digitized transaction process. The program deploys trained HomePro Representatives who meet with sellers in their homes. These professionals offer face-to-face consultations, explaining the different options available and assisting homeowners in selecting the best path forward. The inclusion of in-home visits ensures sellers fully understand their opportunities, whether it involves accepting a competitive cash offer or pursuing a listing strategy on the open market.
Offerpad has long leveraged in-person engagement as a key component of its service model, recognizing that direct interaction builds trust and clarity. According to the company, sellers are more inclined to move forward when they receive clear, tailored information delivered in a setting where they feel most comfortable. HomePro Representatives bridge the gap between digital convenience and personal service, enhancing Offerpad’s ability to deliver seamless, customized solutions..
Brian Bair, Chairman and CEO of Offerpad, emphasized the company’s enduring commitment to the real estate agent community, stating, “As I shared on our earnings call yesterday, we’re creating more opportunities for our agent partners to thrive alongside us. From the beginning, we’ve been committed to working alongside the agent community. As a former top-producing agent, I built Offerpad with that perspective in mind. HomePro expands on that commitment, giving agents more ways to collaborate with us and drive results together.”
This initiative builds on Offerpad’s broader vision of enhancing the overall home selling and buying experience through meaningful partnerships. HomePro is not only a service enhancement for sellers but also an opportunity for real estate professionals to become a vital part of the Offerpad ecosystem. In the second quarter of 2025, the company plans to expand the HomePro model by forming strategic partnerships with select brokerages. These brokerages will be trained and certified by Offerpad, allowing their agents to act as HomePro Representatives.
The certification process will equip partnering agents with the necessary tools and knowledge to present both cash and traditional listing options. These certified agents will be positioned as trusted advisors who can guide sellers through every step of the home-selling process while also assisting with their next home purchase. Offerpad sees this as a win-win opportunity: sellers receive comprehensive, in-person support, and partner agents benefit from increased engagement and transaction opportunities.
In addition to assisting with property sales, HomePro Representatives will play a pivotal role in helping homeowners transition to their next residence. This holistic approach aligns with Offerpad’s vision of creating a more connected and stress-free moving experience. With a HomePro Representative by their side, sellers can explore all their options, understand market dynamics, and make informed decisions without the traditional burdens associated with real estate transactions.
The HomePro program also reinforces Offerpad’s commitment to innovation and adaptability in a fast-evolving real estate market. As customer expectations shift and the need for personalized services grows, Offerpad is positioning itself as a leader in customer-centric real estate solutions. By integrating advanced technology with personalized service, the company aims to redefine the home-selling experience.
