Golden State Lumber Rebrands as Golden State Lumber + Showroom
Golden State Lumber, a family-owned business known for its dedication to building strong, lasting relationships in the construction industry, has officially announced a new brand identity: Golden State Lumber + Showroom. This transformation signifies the company’s continued evolution into a full-service building resource center, catering to the growing needs of builders, contractors, and architects across Northern California.
For decades, Golden State Lumber has built a reputation for providing high-quality materials and expert guidance under one roof. The addition of “Showroom” to the company name highlights its expanded commitment to offering a more comprehensive range of products and services, ensuring that construction professionals have access to not only premium lumber but also top-tier product displays, design inspiration, and hands-on experience with the latest building materials.
A Commitment to Innovation and Customer Service
“This brand evolution reflects our passion for serving builders, contractors, and architects,” said Jessica Scerri, CEO of Golden State Lumber + Showroom. “While lumber remains at the heart of our business, our industry-leading showrooms demonstrate our curiosity to innovate and drive efficiency for our customers.”
By rebranding, Golden State Lumber + Showroom is reinforcing its mission to be the region’s most flexible, responsive, and customer-focused provider of building materials. The company has always prioritized customer needs, ensuring that its offerings align with industry trends and the increasing demand for efficiency and sustainability. The addition of showrooms elevates the customer experience, allowing professionals to explore products firsthand and make informed decisions based on both function and aesthetics.
Preserving Legacy While Embracing Change
Golden State Lumber has a rich history dating back to 1954, when it first began serving the construction industry with high-quality lumber and building materials. Over the years, the company has expanded its inventory, services, and locations to meet the growing needs of the industry. Despite this evolution, the company remains family-owned and deeply committed to its core values of quality, expertise, and exceptional service.
The updated name and refreshed logo maintain the company’s iconic tree symbol, a nod to its strong roots in the industry and its unwavering commitment to sustainability. This modernized identity reflects the company’s forward-thinking approach while ensuring that the foundational principles remain intact.
Expanding Product Offerings Through Showrooms
Golden State Lumber’s showrooms provide a unique and immersive experience for professionals in the industry. These spaces allow builders, contractors, and architects to explore a wide range of building materials, from traditional lumber and millwork to premium windows, doors, cabinetry, and hardware. By integrating these curated product displays, Golden State Lumber + Showroom empowers professionals to make more informed choices for their projects.
Key Benefits of the Showroom Experience:
- Hands-on Interaction – Customers can see, touch, and compare materials before making a purchase.
- Expert Consultation – Knowledgeable staff offer personalized recommendations tailored to each project.
- Latest Trends & Innovations – The showrooms showcase cutting-edge products, giving industry professionals access to the most advanced materials available.
- Streamlined Decision-Making – With all necessary components in one place, builders and designers can efficiently finalize selections and specifications.
Enhancing Efficiency with Best-in-Class Logistics
Golden State Lumber + Showroom is not just about products—it is also about unmatched service and efficiency. With one of Northern California’s largest on-ground inventories and transport fleets, the company ensures timely deliveries to job sites across the San Francisco Bay Area and beyond.
Key logistics features include:
- Same-day and next-day job site delivery
- Comprehensive inventory management to reduce project delays
- Advanced fleet tracking for precise and reliable deliveries
By leveraging these operational strengths, Golden State Lumber + Showroom continues to be a trusted partner in streamlining construction projects and helping professionals stay on schedule and within budget.
A Strong Culture and Community Commitment
Golden State Lumber + Showroom is not just an industry leader in materials and service—it is also a best place to work. The company fosters a collaborative, innovative, and customer-centric culture, ensuring that employees feel valued and motivated to deliver the best possible service.
Additionally, as a family-owned business, Golden State Lumber + Showroom remains committed to giving back to the community. The company actively supports local initiatives, workforce development programs, and sustainability efforts aimed at improving the industry and the environment.
Rolling Out the New Brand Identity
The new Golden State Lumber + Showroom identity will be implemented across all nine locations over the coming months. Customers can expect to see:
- Updated signage and branding at each location
- Refreshed digital presence, including the company website and social media platforms
- Expanded showroom spaces, designed to offer a superior customer experience
Despite these changes, the company reassures customers that its core mission remains the same: to provide industry professionals with the best materials, service, and expertise in the region.
