Hyatt Hotels Corporation (NYSE: H) has unveiled a substantial pipeline of more than 50 luxury and lifestyle hotels slated to open globally through 2026, announced at ILTM Cannes, the world’s leading luxury tourism trade show.
The company attributes this growth to the recent acquisitions of Mr & Mrs Smith and Standard International, alongside their efforts to build specialized teams and leverage expert talent to enhance their luxury and lifestyle offerings.
Luxury travel demand surged in 2023 and remains strong into 2024. According to Savills, Europe’s luxury hotel inventory is expected to grow by 52.8% by 2028, underscoring strong investor confidence in the segment’s long-term potential. Hyatt, with 70% of its global hotel rooms classified as luxury and premium, has capitalized on this momentum. Over the past three years, Hyatt has added 28 luxury hotels and resorts to its portfolio, doubling its number of luxury rooms since 2017. With its growing presence, particularly in the important European market, Hyatt is perfectly positioned for global expansion.
The lifestyle hotel segment has also seen impressive growth, with experience-driven offerings attracting a new generation of travelers. Since 2017, Hyatt has increased its number of lifestyle hotel rooms fivefold. In 2024 alone, 28 lifestyle hotels are scheduled to open. This growth has been bolstered by the acquisition of Standard International’s brands, such as The Standard and Bunkhouse, and the creation of a new lifestyle group. The group, based in New York, will also have offices in Austin and Bangkok, led by Amar Lalvani, former Executive Chairman of Standard International.
The extensive pipeline of over 50 luxury and lifestyle hotels includes some highly anticipated openings, such as Miraval the Red Sea, slated for late 2025. This will be Miraval’s first international location, designed as a luxury wellness sanctuary offering one of the largest spas on the Red Sea, alongside transformative wellness experiences.
Other major Hyatt openings include Park Hyatt Kuala Lumpur, Park Hyatt Johannesburg, Andaz Miami Beach, and Andaz Gold Coast. These projects follow in the footsteps of successful recent launches, including Park Hyatt London River Thames, Alila Shanghai, and The Standard Singapore, marking Hyatt’s continued success in delivering exceptional luxury and lifestyle experiences.
“Our future is brighter than ever in these sought-after segments,” said Javier Águila, Group President, EAME, Hyatt. “2024 has already been a strong year for Europe, Africa, and the Middle East, with luxury and lifestyle segments driving success. This momentum is enhanced by recent acquisitions and our focused strategy to build specialized teams that will elevate Hyatt’s luxury and lifestyle offerings.”
As part of its evolution, Hyatt is launching two distinct portfolios to better serve guest preferences and travel habits:
- Luxury Portfolio: Aimed at the highest demands, offering exceptional locations, unparalleled service, and world-class design. This includes brands like Park Hyatt, Alila, and Miraval.
- Lifestyle Portfolio: For travelers who prioritize culture, featuring trendy hotels like Andaz, Thompson Hotels, and Standard International’s brands.
“We are excited to introduce Hyatt’s expanded brand portfolio,” said Crystal Vinisse Thomas, Vice President and Global Brand Leader, Lifestyle and Luxury Brands. “Our aim is to create unforgettable travel moments that exceed our guests’ expectations and ensure they continue to trust Hyatt for the highest level of hospitality.”
With 256 luxury and lifestyle hotels in 45 countries, including 58 in Europe, Hyatt leads the industry in delivering elevated experiences for its guests, positioning itself for continued growth in the luxury and lifestyle sectors.
