VENU Achieves Major Canopy Roof Milestone at Sunset Amphitheater
Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), a leading owner, operator, and developer of premium entertainment and hospitality destinations, has announced the successful installation of the structural framework for the impressive 134,000-square-foot canopy roof at the Sunset Amphitheater in Broken Arrow, Oklahoma. The project is powered by EIGHT Elite Light Beer and marks a critical step forward in the construction of this state-of-the-art 12,500-capacity venue, which is on track to host its inaugural concert season in Fall 2026.
This milestone represents significant progress toward the venue’s full completion, with the primary structural framework now in place. The installation of the canopy roof is a visual and functional centerpiece for the amphitheater, designed to provide weather protection and enhance the overall experience for both performers and guests.
Leadership Comments on Construction Progress
JW Roth, Founder, Chairman, and CEO of VENU, expressed gratitude for the collaborative efforts that made this milestone possible. “I’m incredibly grateful for the collaboration and support from the City of Broken Arrow and our construction partners at Crossland, BCA Studios, and ME Engineers. This milestone reflects the steady progress being made across all aspects of development as we work toward our targeted Fall 2026 opening. Interest from national promoters remains strong, and we’re building meaningful momentum across both our booking pipeline and premium offerings.”
Roth emphasized that the project not only enhances the entertainment landscape in Oklahoma but also demonstrates VENU’s commitment to developing premium destinations nationwide.
Media Day Celebrates Progress
To commemorate the canopy roof installation, VENU hosted a media day to provide a behind-the-scenes look at the construction progress. Attendees toured the grounds, artist quarters, and even stepped onto the stage that will soon host award-winning touring performers. The event drew together VENU leadership, Broken Arrow civic and municipal officials, business leaders, and community members.
Speakers at the event included VENU Chief Operating Officer Vic Sutter, President Will Hodgson, President of Growth and Strategy Terri Liebler, Broken Arrow Mayor Debra Wimpee, and City Manager Michael Spurgeon. Each highlighted the significance of the project for both the local community and the broader regional entertainment industry.
Oklahoma’s First Premium Multi-Season Venue
Sunset Amphitheater at Broken Arrow, powered by EIGHT Elite Light Beer, will be Oklahoma’s first premium multi-season live entertainment venue. It is designed under an open-room model to allow for collaboration with multiple national promoters, including Live Nation and other leading industry groups. This flexible approach enables the development of a diversified, high-caliber event calendar that can host a wide range of performances year-round.
The open-room design is intended to support a variety of configurations, making it suitable for concerts, festivals, and private events. Combined with premium features such as Luxe FireSuites and the members-only Aikman Club, the venue aims to offer an unparalleled entertainment experience for fans and VIP guests alike.
Strategic Partnerships and Premium Offerings
The amphitheater will feature a comprehensive food and beverage program in partnership with Aramark Sports + Entertainment, designed to complement its premium entertainment offerings. The venue’s design also includes wind mitigation elements to ensure safety and comfort for all attendees.
VENU has emphasized the importance of developing a premium operating model that supports both high-quality performances and an elevated guest experience. By integrating luxury amenities with operational efficiency, the company seeks to set a new standard for live entertainment venues in the region.
Economic Impact for the Tulsa Market
The Sunset Amphitheater represents a long-term investment in the Tulsa market, with projected economic benefits estimated at approximately $4.3 billion over the first 20 years of operation. These benefits include increased tourism, hospitality revenue, and job creation. The venue is expected to become a significant contributor to the local economy while providing a new cultural hub for residents and visitors.
Local business leaders and city officials have highlighted the project as a transformative initiative that will elevate the entertainment landscape and attract national attention to Broken Arrow. By investing in infrastructure and premium experiences, VENU aims to position the venue as a premier destination within the broader regional entertainment circuit.
Momentum and National Interest
Interest from national promoters continues to grow as the venue nears completion. VENU has reported strong engagement from industry partners who are eager to include Sunset Amphitheater in their touring schedules. This momentum underscores the amphitheater’s potential to become a key player in the national live entertainment market, while also supporting the company’s strategy of expanding its portfolio of premium destinations across the United States.
Looking Ahead to Fall 2026
With the canopy roof now installed and the structural framework complete, VENU is focused on completing the remaining aspects of construction, including interior finishes, technical systems, and premium amenities. The company is on track to welcome its first guests in Fall 2026, offering a fully immersive live entertainment experience designed to attract top-tier performers and audiences from across the country.
The upcoming inaugural season promises to showcase a mix of concerts, festivals, and special events, all curated to highlight the venue’s versatility and premium offerings. VENU’s strategic planning and operational expertise are positioned to ensure the Sunset Amphitheater sets a new benchmark for live entertainment experiences.
Commitment to Quality and Community
Throughout the construction process, VENU has maintained a focus on quality, safety, and community engagement. By partnering with local officials, civic leaders, and industry experts, the company ensures that every aspect of the venue meets both operational and community expectations.
As the project progresses, VENU continues to build strong relationships with the Broken Arrow community, ensuring that the amphitheater delivers long-term value for residents, businesses, and visitors alike. The canopy roof milestone is a tangible symbol of these efforts and the company’s ongoing commitment to excellence in entertainment development.
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