St. Joe Breaks Ground on Third Watersound® Real Estate Sales Center
The St. Joe Company (NYSE: JOE) (“St. Joe”) has officially broken ground on a third sales center for Watersound Real Estate, its boutique real estate brokerage. This new location will be situated at Watersound West Bay Center, the emerging lifestyle hub at the entrance to the Latitude Margaritaville® Watersound community. With existing offices in WaterColor® Town Center and Watersound Town Center, Watersound Real Estate will be the sole brokerage operating in all three premier lifestyle centers, each strategically positioned in highly desirable areas across Northwest Florida.
Expanding Presence in a Growing Market
Watersound Real Estate has experienced significant growth since its launch in May 2025, quickly establishing a reputation for excellence in home sales along the Gulf Coast. The brokerage serves an extensive area, with listings spanning from St. George Island in the east to Sandestin in the west. In under a year, the team has grown to more than 50 accomplished real estate professionals, each deeply rooted in their respective markets, collectively generating over $230 million in sales volume.
Diane Hausler, Senior Vice President of Residential Sales for Watersound Real Estate, noted, “We are incredibly proud of the momentum we have achieved in such a short period. Expanding our presence to Watersound West Bay Center is a natural next step for us. This additional location will allow us to broaden our reach within Bay County and provide even greater access and convenience for those seeking the Watersound lifestyle, particularly along the fast-growing State Road 79 corridor.”
Strategic Location at Watersound West Bay Center
The Watersound West Bay Center is designed to serve as a central hub for residents and visitors, integrating retail, dining, and lifestyle services. The new Watersound Real Estate sales center will benefit from this high-traffic location, providing visibility and accessibility for potential homebuyers exploring the region. By situating the brokerage at a key community entrance, St. Joe aims to reinforce the brand presence of Watersound Real Estate and highlight its commitment to the growth and vitality of the area.
This new location is part of St. Joe’s broader strategy to support its residential communities with professional, locally-focused services. By positioning Watersound Real Estate alongside complementary agencies, the company seeks to offer a cohesive, streamlined experience for homebuyers and community members alike.
Co-Location With Title and Insurance Services
Once complete, the Watersound West Bay sales center will be co-located with Watersound Title Agency and Watersound Insurance Agency. This integrated model is designed to provide a seamless homebuying experience, allowing clients to access essential services under one roof. A similar setup exists at Watersound Town Center, at the entrance to the Watersound Origins® community, where homebuyers benefit from simplified processes and enhanced transparency from contract to closing.
Hausler emphasized the importance of this integration: “The co-location of our title and insurance agencies alongside Watersound Real Estate at Watersound West Bay Center represents a meaningful step forward in delivering a seamless homebuying experience in Bay County. By bringing these essential services together under one roof, we seek to simplify the process for our customers and create a more efficient, transparent path from contract to closing.”
Supporting St. Joe’s Asset-Light Business Model
The expansion of Watersound Real Estate is also consistent with St. Joe’s strategy of growing “asset-light” businesses. This model focuses on services such as Watersound Title and Watersound Insurance, which complement the company’s residential communities while generating recurring revenue streams. By leveraging its existing investments in real estate development, St. Joe can scale these businesses efficiently without the need for significant additional capital expenditures.
The combination of sales, title, and insurance services under a single roof reflects the company’s broader vision for the Watersound brand: to provide an integrated suite of services that enhances convenience, improves efficiency, and strengthens customer satisfaction. This approach is particularly important in high-growth areas, where demand for seamless real estate services continues to rise.
Watersound Real Estate: Growth and Impact
Since its inception, Watersound Real Estate has positioned itself as a trusted partner for homebuyers across Northwest Florida. The brokerage’s success is driven by its team of experienced agents who bring extensive market knowledge and deep local connections. With offices in three major lifestyle centers, the company is uniquely positioned to serve a wide range of clients, from first-time homebuyers to investors seeking properties in sought-after coastal and inland communities.
The launch of the Watersound West Bay sales center reinforces the company’s commitment to providing high-quality, client-focused services while supporting the broader growth of Bay County. By expanding its footprint along State Road 79 and integrating services with title and insurance agencies, Watersound Real Estate is setting a new standard for efficiency, convenience, and customer satisfaction in the real estate sector.
Commitment to the Watersound Lifestyle
Watersound Real Estate’s growth strategy aligns with St. Joe’s vision of building vibrant, sustainable communities. By offering integrated real estate, title, and insurance services, the company not only supports homebuyers but also strengthens the overall ecosystem of the Watersound lifestyle. These lifestyle centers serve as focal points for the community, providing access to retail, dining, and entertainment alongside essential real estate services.
As the region continues to attract new residents and investors, the demand for streamlined, reliable homebuying services is expected to increase. St. Joe’s strategic expansion into Watersound West Bay Center ensures that Watersound Real Estate remains at the forefront of this growing market, ready to meet the needs of the community today and in the years ahead.
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