Westlake Royal Building Products Launches Unified Digital Platform with AI-Powered Design Canvas
Westlake Royal Building Products, a Westlake company (NYSE: WLK), has unveiled its newly redesigned website, introducing a comprehensive and fully integrated digital platform that brings all of its product brands together under one seamless online experience. The launch represents a significant milestone in the company’s ongoing digital transformation strategy and reinforces its commitment to innovation, accessibility, and customer-centric design.
At the heart of the new website is Design Canvas™, an advanced yet intuitive home design tool created to empower homeowners, architects, designers, remodelers, and building professionals. This powerful AI-driven solution enables users to plan, visualize, and refine exterior home projects with clarity and confidence. By merging inspiration, product discovery, and visualization technology into a single platform, Westlake Royal is redefining how customers interact with building materials in the digital age.
A Strategic Step Toward “One Westlake Royal”
The redesigned website marks a major step toward delivering a fully connected “One Westlake Royal Building Products” experience. Previously, customers often navigated across multiple brand-specific platforms to explore products. The new unified structure eliminates fragmentation, providing streamlined access to the company’s extensive portfolio across every product category.
With this cohesive approach, professionals and homeowners can now explore siding, trim, mouldings, stone, roofing, and accessories within one integrated environment. The platform simplifies product comparisons, enhances navigation, and creates a more efficient pathway from inspiration to specification. Whether a contractor sourcing materials or a homeowner researching renovation ideas, users benefit from improved clarity and accessibility.
This transformation aligns directly with evolving consumer behavior. Recent research indicates that homeowners are spending significantly more time researching projects before hiring contractors. Nearly 30% of homeowners now invest more than 10 hours learning about their renovations, frequently using digital home improvement platforms and retailer websites as primary sources of information. By centralizing its brands and enhancing its digital tools, Westlake Royal meets customers where they already are — online — and provides them with the resources they need to make informed decisions.
A Modern Interface Designed for Inspiration and Efficiency
The new website features a clean, modern interface built around intuitive navigation and enhanced usability. Visitors can easily browse product categories, explore brand portfolios, and access educational resources without unnecessary complexity. The design prioritizes simplicity while maintaining depth, ensuring that users can quickly locate relevant information whether they are early in the inspiration phase or ready to specify materials.
Educational content, design inspiration galleries, and detailed product information are now integrated throughout the platform. This comprehensive approach supports a wide range of audiences — from homeowners exploring aesthetic options to building professionals seeking technical specifications and performance details.
By combining inspiration and practicality, the site serves as both a creative resource and a professional tool. It reflects Westlake Royal’s broader commitment to innovation while reinforcing the company’s position as a leader in exterior building solutions.
Introducing Design Canvas: AI-Powered Visualization for Exterior Projects
The standout feature of the new digital platform is Design Canvas™, an intelligent home exterior design tool powered by advanced artificial intelligence technology. Developed to simplify the visualization process, Design Canvas allows users to experiment with colors, textures, materials, and architectural styles across multiple product categories.
The tool integrates products from across Westlake Royal’s portfolio, including Siding and Accessories, Trim and Mouldings, Stone, and Roofing. This cross-category functionality ensures that users can create fully cohesive exterior designs rather than viewing individual materials in isolation.
Design Canvas transforms what has traditionally been a complex and abstract decision-making process into an interactive, visual journey. Users can see how materials work together in real time, making it easier to refine choices and move forward with confidence.
Accessible Entry Points for Every User
Design Canvas is designed to be approachable for all users, regardless of technical expertise. Visitors can begin exploring the tool as guests, using sample homes equipped with curated palettes and suggested product combinations. These starter designs offer immediate inspiration, helping users jump-start their creative process.
The platform’s realistic previews and before-and-after visualizations offer clear insight into how design selections impact the overall look of a home. This functionality reduces uncertainty and empowers users to make more confident decisions before committing to materials or contacting a contractor.
For those seeking a more tailored experience, the tool offers advanced personalization features. Users can upload a photo of their own home and activate the AI-powered QuickView mapping system. This technology automatically identifies architectural regions such as siding sections, trim areas, rooflines, and stone accents. Once mapped, users can effortlessly apply different colors, textures, and materials to specific areas, creating highly customized design concepts in minutes.
Saving, Sharing, and Simplifying the Buying Process
Beyond visualization, Design Canvas enhances project organization and collaboration. Users can create an account to save multiple design variations, revisit projects later, and share concepts with family members, designers, or contractors. This collaborative functionality supports smoother communication and alignment during the planning phase.
Additionally, the tool generates a comprehensive product summary detailing the materials featured in a selected design. This summary acts as a practical sourcing guide, helping homeowners and professionals identify the exact products required to bring their vision to life. By bridging the gap between inspiration and procurement, Westlake Royal simplifies the journey from design exploration to material selection.
Meeting Today’s Digital Expectations
The launch of the redesigned website and Design Canvas reflects a broader shift within the building products industry toward digital integration and customer empowerment. Today’s homeowners expect seamless online experiences similar to those offered in retail, automotive, and consumer technology sectors. They seek interactive tools, real-time previews, and educational content that supports independent research.
Westlake Royal’s new platform answers that demand by merging technology with creativity. The website serves not only as a catalog of products but as a dynamic launch pad for exploration, education, and design experimentation.
As Steve Booz, Vice President of Marketing at Westlake Royal Building Products, emphasized, the initiative represents more than a simple website refresh. It is a digital ecosystem built to reflect the innovation and breadth of the company’s offerings while enabling customers to discover, design, and confidently execute their projects.
About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE: WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows, and Outdoor Living. Westlake Royal Building Products manufactures high-quality, low-maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers, and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.
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