Homewerks Worldwide Bolsters DIY Market Presence with Acquisition of Character’s Project Kits
Homewerks Worldwide, LLC (Homewerks), a leading innovator in the home improvement sector, particularly renowned for its offerings in the kitchen, bathroom, and plumbing categories, announced a strategic move today: the successful acquisition of the Character Project Kits product line from Character Home, Inc. (Character). Character has established itself as an inventive home improvement company focused on developing user-friendly solutions specifically tailored for Do-It-Yourselfers (DIYers).
This significant acquisition immediately enhances Homewerks’ product portfolio and deepens its footprint within the crucial DIY segment of the home improvement market. The deal, which officially closed on November 18, brings two “first-of-their-kind” products—the Faucet Installation Kit and the Showerhead Installation Kit—under the Homewerks umbrella.
Simplifying Plumbing Projects for Every Homeowner
The core value proposition of the Character Project Kits lies in their ability to demystify and simplify common household plumbing tasks. These kits are meticulously designed to empower homeowners of all skill levels to tackle basic plumbing projects with speed, confidence, and minimal frustration. By consolidating essential components and support into a single package, Character has pioneered a truly accessible approach to home repair and upgrade.
Each kit is an all-inclusive solution, combining:
- All Necessary Tools and Supplies: Eliminating the need for separate trips to multiple hardware aisles.
- Comprehensive How-To Guides and Videos: Offering clear, step-by-step instructions.
- Real-Time Expert Support: Providing immediate assistance, effectively creating a “do-it-with-me” home improvement experience.
Homewerks will integrate these kits into its product offerings immediately following the closing date, ensuring that this innovative solution is quickly made available to its established customer base and retail partners.
Market Presence and Retail Momentum
The Character Project Kits have already demonstrated significant market success and retailer interest. Prior to the acquisition, the product line was available in over 3,000 retail stores nationwide. The Showerhead Installation Kit, specifically, saw a major nationwide launch in Lowe’s stores just earlier this month, reflecting strong demand and retailer confidence in the product’s ability to drive DIY sales. The Faucet Installation Kit first launched in 2024 at Walmart, confirming the broad appeal and retailer adoption of these simplified plumbing solutions.
The Faucet Installation Kit, which simplifies one of the most popular plumbing projects for homeowners, notably includes specialized items like a basin wrench, plumber’s putty, thread seal tape, and a microfiber rag, all packaged alongside the essential digital how-to guides and expert chat support. The Showerhead Installation Kit, which launched in 2025, extends this accessible, supportive model to another common home upgrade. Together, the two kits simplify two of the most frequent plumbing projects homeowners attempt.
Strategic Rationale for Acquisition
Shad Shafer, Vice President of Marketing & eCommerce at Homewerks, emphasized the strategic fit of the acquisition: “We’re pleased to announce the successful acquisition of the Character Project Kit business. Character’s strong kit assortment, engaging homeowner content, and loyal social media following make this a perfect addition to the Homewerks portfolio.”
Shafer further highlighted the future potential under Homewerks’ management: “With our ability to scale and expand the assortment, we’re excited to drive continued growth.” Homewerks’ established operational capacity and distribution network are expected to significantly accelerate the growth and reach of the Character Project Kits, introducing them to an even wider audience of retailers and end-users.
For Character, the acquisition represents the fulfillment and expansion of its founding vision. Alex Onsager, Co-founder & CEO of Character, commented on the transition: “Character’s mission has always been to make home improvement more approachable and more fun. Homewerks is the perfect partner to scale that mission even further.”
Onsager expressed confidence that the expertise and market penetration of the acquiring company will ensure the longevity and continued impact of the kits: “Their deep expertise and reach in plumbing and other categories will ensure these products continue empowering people to confidently take on projects themselves.”
Expanding the Footprint in Plumbing and DIY Innovation
The integration of Character’s plumbing kits into Homewerks’ portfolio serves a dual purpose. Firstly, it substantially expands Homewerks’ footprint in the burgeoning DIY segment, directly aligning with the market trend of homeowners seeking tools and products that facilitate self-sufficiency. Secondly, the addition of these highly innovative, value-driven kits enables Homewerks to provide its retailers and customers with greater value and enhanced innovation in the plumbing installation and repair solutions category.
This acquisition reinforces Homewerks Worldwide, LLC’s commitment to being a market leader that not only offers quality plumbing and home fixtures but also actively provides solutions that bridge the skill gap for everyday homeowners, making home improvement projects less daunting and more achievable. By combining Character’s ingenuity with Homewerks’ scale and distribution power, the companies are set to redefine accessibility in the home plumbing repair and upgrade market.
Source Link:https://www.businesswire.com/
