Larson Launches New Website to Support Homeowners and DIY Enthusiasts
Larson Manufacturing, widely recognized as the industry leader in storm doors, screen doors, and related home exterior products for more than 70 years, has announced the official launch of its redesigned website, larsondoors.com. The new platform is thoughtfully developed to make researching, shopping, and undertaking home improvement projects more intuitive for homeowners and do-it-yourself enthusiasts of all experience levels. By focusing on simplified navigation, richer product information, and step-by-step learning tools, the refreshed website reflects Larson’s continued commitment to customer support and product excellence.
According to Rhonda Waggoner, Vice President of Marketing at Larson, the redesign was driven by a growing demand for user-friendly digital resources in the home improvement market. “The new website makes buying a storm door simple, enjoyable, and worry-free,” Waggoner said. “With helpful resources and step-by-step guidance, homeowners can make a confident choice they’ll feel great about for years to come.” The company aims to empower customers not only to select the right products but also to handle installation with ease and ensure long-lasting performance.
The upgraded website features a clean and modern design that emphasizes clarity and accessibility. Whether customers are browsing on a desktop computer, tablet, or smartphone, the new mobile-responsive layout ensures a smooth experience. The site’s visual enhancements, including clear imagery and functional page organization, walk users through the wide variety of storm door styles, screen options, hardware finishes, and accessory selections available. Every component—from product comparison tools to downloadable instruction materials—has been optimized to guide homeowners confidently through their project from beginning to end.
Key Features of the New Website
The launch introduces several new tools and content sections designed to support both product discovery and hands-on project execution:
- Simplified Product Navigation: Visitors can shop by function, series, featured collections, or best sellers, allowing them to explore products in ways that align with personal style or performance needs. Whether the focus is ventilation, security, energy efficiency, or curb appeal, the streamlined navigation ensures customers find what matters most to them quickly.
- Enhanced Product Detail Pages: Each product page now includes expanded images, clearly written descriptions, hardware compatibility suggestions, and prompts to choose the correct size and configuration. These improvements help users narrow down choices and purchase the door or accessory that best suits their home.
- Project Center: Recognizing that many homeowners prefer a hands-on approach, the new Project Center consolidates installation instructions, how-to videos, maintenance tips, and troubleshooting support into a single educational hub. This resource is particularly valuable for DIY users looking for clear guidance without the need for professional assistance.
- Parts & Accessories Finder: Replacement parts and hardware upgrades are now easier to locate thanks to refined search tools and categorized selection filters. Whether replacing a handleset, swapping a screen, or extending product life with new components, customers can find compatible parts quickly.
- Where to Buy Tool: The updated store locator allows users to easily find nearby retailers or dealers carrying Larson products. This feature supports those who prefer to see or purchase doors in person, while also maintaining convenience for online shoppers.
- Improved Online Checkout: For customers who choose to buy directly, the new online ordering system offers straightforward checkout and optional home delivery services, supporting both convenience and flexibility.
A Continued Legacy of Quality and Customer Care
The website launch reinforces Larson’s longstanding reputation for craftsmanship, innovation, and customer-first service. Since its founding, the company has dedicated itself to designing products that enhance the protection, comfort, and appearance of homes across North America. Over the decades, Larson has led the category through advancements in retractable screens, weather-resistant materials, and customizable design features that align with evolving homeowner preferences.
Today, Larson products are distributed widely through leading home improvement retailers, regional dealers, and specialty building material suppliers throughout the United States and Canada. The brand’s commitment to durability, functionality, and aesthetic appeal has positioned it as the preferred choice for millions of households.
Homeowners and professionals alike are encouraged to explore the redesigned site at www.larsondoors.com to learn more about current product offerings and discover resources that support every stage of the storm door buying and installation journey.
About Larson
Larson is the leading storm door brand in North America, known for enhancing homes for more than 70 years through innovative storm doors, retractable screens, and exterior design solutions. The company’s products are built to the highest standards of quality, durability, and style, and are available through major home improvement retailers and local dealers across the U.S. and Canada. Larson is part of Fortune Brands Innovations, Inc. (NYSE: FBIN). More information can be found at larsondoors.com.
About Fortune Brands Innovations
Fortune Brands Innovations, Inc., headquartered in Deerfield, Illinois, is a global leader focused on premium home, security, and commercial building product categories. Its portfolio includes market-leading brands such as Moen, House of Rohl, Aqualisa, Emtek, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe, Yale Residential, and August. The company drives innovation and design across its product lines to create meaningful value for homeowners, contractors, and building professionals.
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