3Phase Elevator Rebrands as Specialized Elevator Nationally, Announces New Leadership Team
3Phase Elevator, a trusted name in independent elevator services, announced a significant milestone in its evolution: the company will now operate nationally under the Specialized Elevator brand. This transition marks a new chapter in the organization’s growth strategy, reinforcing its dedication to delivering reliable elevator maintenance, repair, and modernization services across the United States.
The decision to leverage the Specialized Elevator brand at the national level was carefully considered, aligning with the company’s trajectory of rapid expansion and customer demand. While the 3Phase Elevator brand will continue to be used in the greater New England area, the Specialized Elevator identity will unify operations and present a consistent face to property managers, building owners, and national customers who operate across multiple markets.
Currently, Specialized Elevator provides services through 15 local independent elevator service brands spanning 30 metropolitan markets in 20 states as well as Washington, D.C. With a portfolio of more than 23,000 elevators and escalators under management, the company is well positioned to serve as a premier partner in an industry where uptime, safety, and customer service are paramount.
A Rebrand with Purpose
The elevator industry is unique in that building owners and operators often face a wide variety of equipment types, ages, and maintenance needs. Unlike traditional OEMs (original equipment manufacturers), independent providers such as Specialized Elevator offer flexibility and adaptability, servicing elevators and escalators regardless of make or model.
By consolidating its operations under the Specialized Elevator brand, the company signals not only its technical expertise but also its commitment to seamless customer care. The rebrand allows Specialized Elevator to more effectively support property managers with locations in multiple cities, eliminating the need to work with a patchwork of service providers.
“The Specialized Elevator brand recognizes the expertise we’ve developed in maintaining a diverse portfolio while also underscoring the quality of service and customer care that define our business,” the company stated in its announcement.
Leadership Perspective
For CEO Jim Core, the brand transition reflects both the hard work of the company’s workforce and the vision for the future.
“We’re pleased with the reputation we’ve built in each of our local markets, while simultaneously creating national reach to be in even more places for our customers,” Core said. “The Specialized Elevator brand reflects the hard work and dedication each one of our teammates puts in every day. Our recent leadership additions and investments in technology will only further enhance the experience customers and employees receive from Specialized Elevator.”
Core’s leadership has been instrumental in shaping Specialized Elevator into the largest OEM-agnostic, independent service provider in the U.S. that employs members of the International Union of Elevator Constructors (IUEC). With more than 450 IUEC members on staff, the company provides customers the confidence that their vertical transportation systems are maintained by highly trained professionals who adhere to industry standards and safety practices.
A Growth Story Backed by Investment
Specialized Elevator’s trajectory has been fueled by a partnership with Berkshire Partners, which invested in the company in 2021. Since then, the organization has nearly tripled its contracted maintenance units in service, an impressive testament to both operational execution and growing market demand.
This investment has also enabled the company to expand geographically, strengthen its workforce, and upgrade its technology infrastructure. The rebranding to Specialized Elevator at the national level is, in many ways, a natural progression of this accelerated growth.
Strengthening the Leadership Bench
As part of its growth journey, Specialized Elevator has made several key leadership appointments in recent years:
- Jim Core, CEO (2023): Brought on to lead the company’s national integration and expansion strategy, leveraging his experience in service-based industries.
- Silvi Hernandez, CFO (2023): Tasked with overseeing financial operations, strategic investments, and capital allocation to support ongoing growth.
- Donovan McKeever, COO (2023): Promoted from within the company, McKeever’s career spans over 27 years in the industry, beginning as an IUEC mechanic and later as the owner of San Francisco Elevator before joining Specialized.
- Prasoon Kejriwal, CIO (2024): Responsible for advancing the company’s technology and digital platforms to support customers and employees more effectively.
These appointments reflect Specialized Elevator’s dedication not only to expanding its footprint but also to enhancing its operational capabilities. With this team in place, the company is better equipped to scale nationally while maintaining the customer-first values that have driven its success locally.
A Philosophy Rooted in Customer Commitment
For COO Donovan McKeever, the company’s evolution is deeply personal. Having started his career as an IUEC mechanic and later building his own independent elevator service company, McKeever embodies the ethos of Specialized Elevator.
“When we founded our local independent elevator company 10 years ago, it was with the goal to provide an unwavering commitment to customers—that no matter their equipment type or its age, we could find a flexible solution for them,” McKeever said. “Through each of Specialized Elevator’s local brands, we can continue to deliver on that independent service provider promise, but at a national level with a wide range of expertise across our mechanics, which is a truly differentiated value proposition.”
McKeever’s perspective highlights a key differentiator for Specialized Elevator: the ability to combine local expertise with national scale. Each local brand retains its deep knowledge of the communities it serves, while the broader Specialized Elevator identity ensures consistency and reliability across markets.
Technology as a Driver of Excellence
A crucial part of Specialized Elevator’s strategy involves technology adoption. With the appointment of Prasoon Kejriwal as CIO, the company has placed an emphasis on digitization and innovation. This includes investments in mobile tools for field technicians, enhanced customer portals for property managers, and predictive maintenance solutions that reduce downtime and extend the life of elevator systems.
Technology also plays a vital role in communication, ensuring customers receive real-time updates on service calls and technicians are equipped with the information they need to resolve issues efficiently. This focus on digital solutions reflects the company’s mission to deliver a modernized service experience in an industry where reliability and responsiveness are critical.
The Future of Specialized Elevator
As Specialized Elevator steps into this new chapter, its mission remains clear: to provide best-in-class elevator maintenance, repair, and modernization services while fostering long-term relationships with customers and communities.
The company’s rebranding reflects not just a name change but a strategic alignment with its vision for the future. By combining the strength of local expertise with the consistency of a national brand, Specialized Elevator is uniquely positioned to serve property owners and managers who require reliable partners across multiple geographies.
Looking ahead, Specialized Elevator plans to continue expanding its footprint, investing in technology, and strengthening its workforce. Its leadership team believes that by staying true to the company’s values—customer care, quality service, and employee empowerment—the company will remain a leading force in the independent elevator services market.
The transition from 3Phase Elevator to Specialized Elevator as a national brand is more than just a rebrand—it represents the culmination of years of growth, investment, and strategic leadership. With over 450 IUEC members, 23,000 elevators and escalators under service, and operations across 30 markets, the company is redefining what it means to be a modern, independent elevator service provider.
As CEO Jim Core noted, the company’s success is built on the dedication of its workforce and its ability to combine local market knowledge with national scale. With the support of Berkshire Partners, the guidance of a strong leadership team, and a commitment to technological innovation, Specialized Elevator is poised for continued growth and industry leadership.
For property managers and building owners, the message is clear: whether in New England under the 3Phase brand or nationwide under Specialized Elevator, customers can expect reliable, flexible, and high-quality service for their vertical transportation needs.
